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ATTENTION: BTC SHOW ATTENDEES
SUPER INPORTANT INFORMATION LISTED BELOW (FOR REAL!)

CAN YOU BELIEVE IT!? It’s finally here. Our 2017 COLOR, Cut & Style Show (#thebtcshow) is finally here and we are BEYOND EXCITED to welcome you! Below are all the deets you need to make sure you get #btcready!!

PS… #thebtcshow is the OFFICIAL HASHTAG! Tag us for a repost… plus free swag in the Connection Center!

SHOW ADDRESS

JW MARRIOTT
110 E 2nd St, Austin, TX 78701


REGISTRATION BEGINS SATURDAY
(LEVEL 2, GRIFFIN HALL)


Avoid long lines—register early! PLEASE pick up your badge on SATURDAY so you don’t miss the show opening!

REGISTRATION HOURS:

Saturday 8/19: 2pm—8pm
Sunday 8/20: 6:30am—5pm
Monday 8/21: 7:30am—2pm
Tuesday 8/22: 8am—12pm



THE BTC SHOW IS ON 3 FLOORS AT THE HOTEL

Level 2: Registration, Swag Bag Pickup and Food Court
Level 3: Connection Center and #ONESHOT Gallery
Level 4: BTC Stage (all events take place here)


THE BTC EVENT SCHEDULE

Avoid long lines—register early! PLEASE pick up your badge on SATURDAY so you don’t miss the show opening!

BTC POOL PARTY:

Date: Saturday, August 19
Location: JW Marriott Pool, Level 5
Time: 2pm to 5pm

Note: This event is for BTC host hotel guests only, so make sure to bring your room key—this will be your ticket! **This event is weather-pending. If there is bad weather (though we are sending positive vibes to Mother Nature!), this event will be canceled. In this case, we will notify you via email.

BTC STAGE START TIMES:

Date: Saturday, August 19
Location: JW Marriott Pool, Level 5
Time: 2pm to 5pm

Note: This event is for BTC host hotel guests only, so make sure to bring your room key—this will be your ticket! **This event is weather-pending. If there is bad weather (though we are sending positive vibes to Mother Nature!), this event will be canceled. In this case, we will notify you via email.

#ONESHOT HAIR AWARDS:

Date: Sunday, August 20
Location: JW Marriott Level 4 Grand Ballroom
Cocktails: 7pm, Grand Ballroom Lobby
Showtime: 8:30pm, Grand Ballroom

Note: COLOR, Cut & Style General and Premium Ticket Holders MUST purchase a ticket if you wish to attend #ONESHOT. Purchase tickets here!


WRISTBANDS & BADGES

You MUST bring your ticket (printable e-ticket with barcode) to registration to receive your badge and wristband for both COLOR, Cut & Style and the #ONESHOT Hair Awards. Tickets will be scanned upon arrival, so please have them printed or ready to go on your phone.

You MUST wear your wristband and badge (of BTC honor) at all times to get in and out of the Connection Center, BTC Stage and #ONESHOT Hair Awards.

Note: wristbands must be worn on your left hand (it's the one across from your right).

Note: If you ordered multiple tickets under your name, you are responsible for picking up those tickets. You MUST have your confirmation email in order to do so. If you need us to resend the email, please contact events@behindthechair.com.


THE ATTIRE

Pool Party: Swimsuit, floats, goggles, water wings
COLOR, Cut & Style: hairdresser cool
#ONESHOT Hair Awards: cocktail


DON'T GET HANGRY!

Whether you want breakfast, a salad or a big juicy hamburger, we have you covered in locations throughout the hotel.

The BTC Lunch Lounge on Level 2 in Griffin Hall will open at 11am every day offering snacks, salads and sandwiches for grab & go.

OR...

Corner Restaurant: Open from 11am to 1am. Accepts reservations.
Osteria Pronto: Open from 6:30am (7am on Saturday and Sunday) to 10pm (10:30pm on Friday and Saturday). Accepts reservations.
Burger Bar: Open 11am to 8pm. Next to the JW Marriott on Congress Avenue.
Lobby Bar: Open from 12pm to 1am. Edge Rooftop Pool Bar: Open from 11am to 10pm.
Starbucks: Open from 6am (6:30am on Sunday) to 6pm.
For more details on JW Marriott dining, click here.



STAY THIRSTY!

Complimentary Coffee & Tea! Need a little pick-me-up before the show? We have complimentary coffee and tea in the Connection Center on Level 3 from 8am until noon. After that, you can visit cash bars for some cocktails!

**IMPORTANT: Drink tickets are allowed at BTC Event Bars Only! Hotel bars will not accept drink tickets! But don’t worry, there will be BTC Event Bars on levels 2, 3 & 4 during the show!


GET SOCIAL—GET FREE SWAG!
Tag #thebtcshow and #behindthechair and get free swag when you visit our BTC social media booth in the Connection Center

GET GIFYYYY WITH IT
Keep an eye out (and get your moves ready) for the GIFYYY photo booth! Don’t worry, it will be open all weekend. So grab your BTC besties and perfect your best shot! Your pic could even end up on our Instagram page!

WANT TO BE ON BTC-TV?
During all show breaks, BTC wants to give you an opportunity to be on TV! Head over to our video booth in the Connection Center on Level 3 for a chance to see yourself on the big screen!

EVERYBODY GETS A SWAAAG BAG!
No need to rush to get your swag bag! This year, you’ll receive a ticket at registration to take to the swag bag station in Griffin Hall next to Registration. (You MUST have that ticket to get your bag, so don’t lose it!) You can pick up your bag on Saturday, Sunday, Monday and Tuesday!

NEED HELP?
Head to our Info Desk at registration in Griffin Hall on Level 2, or look for anyone in a BTC T-shirt. We are here to help get you the information you need!

SPREAD THE WORD
Friends don’t let friends have FOMO. Let them know they can still buy their tickets here or at the door, but HURRY! They are almost sold out!

ANY QUESTIONS? Please contact events@behindthechair.com.

See you soon!

Love, BTC