The BTC Show like you've never seen before.

You change lives every day behind the chair. Now, we want to change yours. Join 3,000 like-minded peers to experience three days of the industry’s best education on the biggest hair stage in America and inside our new Look & Learn and Hands-On classrooms. Plus, a business workshop that will change your career.

Whether you’re watching the #ONESHOT Hair Awards, the world’s most prestigious hairdressing awards program, on Sunday night or meeting your hair idols in our Connection Center—this show was designed specifically for stylists just like you.

Tickets on sale now!

Dallas 2024

The BTC Show will take place at the brand new Loews Arlington Hotel in Texas, right outside of Dallas! We’ll be one of the first groups at this location and we CAN’T WAIT to break it in with you all. Get ready for all things shiny and new at this venue. Only the best for our BTC Show attendees!

Make sure to sign up for notifications to find out when hotel rooms open. Our annual pool party will only be available for hotel guests at Loews Arlington Hotel, you don’t want to miss it!

The Biggest Hair Stage in America

It’s the most significant stage in the history of hairdressing in the US! How could it be anything less? And we celebrate and showcase your amazing #ONESHOT works of art on incredible screens.

During the day, our stage lights up with fantastic brand and artistic presentations, and come Sunday night, it becomes the backdrop for the biggest, most prestigious awards show in the world!

Look & Learn Up Close & Personal

Design your own custom schedule with classes that will catapult your career. Based on your ticket type, you can choose from a multitude of Look & Learn or Hands-On Workshops with your favorite educators: Hair Color, Haircutting, Styling, Texture, Men’s, Extensions, Business and Social Media.

Sign up for notifications to be the first to know about the classes!

The Business Workshop You Can't Miss

Get out your notebooks for the most important education you’ll learn this year. It’s no longer enough to be a great hairdresser—you’re in control of your own career. In this Salon Business, AI and Social Media Workshop, we’ll cover all of the tough topics and questions that keep you up at night.

From raising your prices and handling toxic clients, to building a strong salon culture and finding success in a rapidly-changing business landscape. We’re bringing education you can’t get anywhere else, and real life strategies you can start using tomorrow.

This Is Not Your Typical Hair Show Floor

Watch your favorite artists and influencers educate up close and personal in our sponsor booths and get answers to your biggest questions IRL. Try the industry’s latest new products, tools and innovations from your favorite brands. Or, just grab a coffee, hit the phone charging stations and make new friends at The BTC Show’s ultimate hangout spot.

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Come To Learn, Stay To Party

The Pool Party

You may not get your hair wet, but you’ll have the best afternoon of your summer.

"Party of One"

You may come alone, but you won’t leave alone. This party is for solo-attendees to meet other solos before the show officially opens.

#ONESHOT Class of 2024 Welcome Party

You did the work and took your shot—now, it’s time to celebrate. On the eve of #ONESHOT, the Class of 2024 Top 100 Nominees and Top 25 Finalists are invited to meet your peers, get inspired by Mary and Kevin’s annual celebratory toast and see your work showcased in our finalist galleries.

Monday Night Party

Everything’s bigger in Texas, and our Monday Night Theme party will not disappoint. Stay tuned for the theme to drop soon and start packing for the best Monday ever.

Join the thousands of hairdressers who have had their lives changed at The BTC Show.