Melisse Shaban, @melisseshaban
Founder & CEO
Beauty boss in chief Melisse Shaban, Founder and CEO of Virtue Labs, is one of the industry’s most respected business leaders. Melisse got her first big break as General Manager of Aveda, working in tandem with founder Horst Rechelbacher, whose inspiration is largely credited with bringing the natural beauty movement to the US. From Minnesota, Melisse found herself with an opportunity to work with another legendary founder, Dame Anita Roddick, this time as Chief Operating Officer & General Manager of The Body Shop in the Americas, an opportunity which brought her to her adopted home state of North Carolina. Melisse’s career continued to catapult, most notably as the CEO of Frédéric Fekkai, where she oversaw double-digit year-on-year growth, which directly led to the acquisition of the brand by the Procter & Gamble Company. Additionally she has served at the helm of industry innovators StriVectin and Niadyne, Inc.
Adir Abergel, @hairbyadir
Celebrity stylist and Virtue Lab’s Creative Director Adir Abergel is the creative force behind some of the most memorable moments in celebrity hairstyling, and has been instrumental in constructing the distinctive styles of such influential talent as Kristen Stewart, Gwyneth Paltrow and Anne Hathaway. Adir’s work is characterized by the ingenuity of his approach and the strong interpersonal relationships he shares with his clients. Adir has an impressive portfolio of editorial and advertising commissions, and is a frequent collaborator of renowned fashion photographers including Mario Testino, Peter Lindbergh, Hedi Slimane and Annie Leibovitz. Adir’s editorial clients include Vogue, W Magazine, Harper’s Bazaar and ELLE. He’s also created looks for major brand campaigns including Dior, Chanel, Hermès and Nike.
Sharon Dorram Krause, @sharondorramkrause
Celebrity colorist and salon owner Sharon Dorram is known for her signature coloring style––beautifully natural, low-maintenance, down to earth and always the right shade for whoever is sitting in her chair. Sharon’s high-profile clientele includes names like Julia Roberts, Kate Hudson, Nicole Kidman and Meg Ryan, among many other Hollywood stars and supermodels. After training under Louis Licari in the late ‘80s, followed by stints with some of the world’s most prestigious stylists (including John Sahag, Oribe, Frédéric Fekkai and Peter Coppola), Sharon opened Sharon Dorram Color at Sally Hershberger in a beautifully decorated townhouse on the Upper East Side. In 2017, Sharon accepted the role of Color Director for Virtue Labs.
Buddy Porter, @buddywporter
With over 58K Instagram followers and clients like Emma Roberts and Camilia Mendes, Buddy Porter is an in-demand, LA-based celebrity hairdresser who’s mastered lived-in layers and styles. After training under Tracey Cunningham, Buddy became a resident stylist at the high-profile MéCHE Salon in Beverly Hills, Calif. Buddy specializes in dry-cutting and modern styling, and his goal as an industry professional is to create haircuts that are virtually effortless to style, giving his clientele the freedom to wash and go with beautiful hair.