THE EDUCATION

THE  BTC  SHOW  MAINSTAGE​

THE BIGGEST STAGE IN THE WORLD OF HAIR

Our stage is huge. Our screens are huge. Our education is huge. We spend more money on our stage than any show in America. Why? Because you deserve it! Your favorite artists and brands will be taking the stage every day!

TUESDAY BUSINESS WORKSHOP​

The SOCIAL media & business workshop you can’t miss. 

After receiving hundreds of 5-star reviews during our 2023 show, our entire day of business is back in 2024 and bigger than ever!

Here’s what you’ll learn:

  • New strategies to build your social media in a changing environment.

  • How to attract & retain the clients you want even during an economic downturn.

  • How to become the “IT” salon or stylist in your town!

  • Learn how to raise your prices without ever losing clients.

  • Surprise & delight clients by providing an elevated experience that will make you the talk of the town.

  • Steps to create your dream salon culture & how to get the best out of your team.

  • Suite life: Marketing & business strategies when you’re on your own.

Real  Hair  for “Your” Chair

Today’s trends for today’s clients

We built this show for YOU! We were tired of seeing education stages filled with hair you’d never do in the salon. Instead, ONLY “real hair” is allowed at The BTC Show. This is your chance to learn how to cut, color and style today’s biggest trends—the ones your clients are always asking for!