The BTC Connection Center
The BTC Connection Center is where the world’s best brands—especially prestige brands—show up. These are the brands you won’t see anywhere else!
Meet and learn from brand founders and top artists who are unveiling new launches and new techniques you’ll see at BTC first! This is an intimate environment where you can ask questions, see every detail and connect face-to-face with the people shaping the industry.
The Legendary$400 Goody Bag
Your BTC Show Goody Bag is packed with the newest launches, tools, and emerging sponsors—each product hand-selected by sponsors who want you to experience what’s coming FIRST before anyone else gets their hands on it. From full-size favorites to exclusive first looks, our BTC Show Goody Bag is valued at more than $400.
Base Ticket Package does NOT include a Goody Bag