Tuesday’sSocial Media& Business Workshop

9:30am–3:00pm

In this full-day Business, AI and Social Media Workshop, we tackle the real challenges salon owners and stylists face today.

Tuesdays Business Schedule

Every session below runs on the Tuesday mainstage as part of the Business Workshop day.

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Tuesday

9:30 AM – 11:00 AM

Booked & Broke: The Truth About Why You're Not Making Money (& How To Fix It! )

  • Business

After disrupting the salon media space 25 years ago, and building five multi-million dollar companies, Mary is going deep into salon & stylist profitability numbers for the very first time to         prove why so many salons are booked and broke.  She’ll offer innovative strategies that will make you rethink your business behind the chair! What you’ll learn: 

Why commission versus booth rental is the wrong debate

Why today’s 3-day work week is strangling salon profitability, (but how it could double it!) 

How being fully booked (while generating more revenue) can still leave you broke and what to do about it. 

Why systems (over feelings) will leave your team “feeling” more inspired than ever! 

How  and why the assistant model broke, and some true out-of-the-box thinking to fix it. 

Why (and how!) many salon coaches make more money keeping you in victim mode instead of helping you build a better business. 

Don’t miss this class! It could be the most important 90 minutes you will ever invest in your business!

Included with every ticket except Base — open seating, doesn’t use a class spot

RSVP & Add to Agenda
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Tuesday

11:00 AM – 12:00 PM

How To Build an Iconic Personal Brand

  • Business

What does it take to build a name that remains relevant—not for a moment, but for decades? Kevin Murphy transformed his work as one of fashion’s most respected session stylists into a globally recognized product brand. Chris McMillan created some of the most influential haircuts in pop culture—including “The Rachel”—and has been on top for more than 30 years in the most competitive market in the world, Los Angeles! 

Three iconic careers. More than four decades of lessons! What we’ll cover:

Becoming known for something unmistakably yours

Building a reputation that outlasts trends

Turning your talent and point of view into a brand

Staying relevant without losing what made you different

Knowing when to evolve—and what should never change

Creating longevity instead of chasing virality

This is one conversation you won’t hear anywhere else!

Included with every ticket except Base — open seating, doesn’t use a class spot

RSVP & Add to Agenda
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Tuesday

12:15 PM – 1:00 PM

Mastering Instagram & Algorithm Updates Behind The Chair

  • Business
  • Social Media

Learn how to leverage a new (and ever changing) Instagram masterclass led by Haley Gable, Founder of The BTC Team at behindthechair.com. Whether you are an independent stylist building a local clientele or a salon owner scaling your team's presence, the rules of social media have completely shifted. This session is your ultimate crash course in navigating the latest Instagram updates, mastering modern SEO, and turning discoverability into new clients & partnership with brands.

What you'll learn:

  • The New Instagram SEO Formula: How to optimize your bio, keywords, and account settings so local clients actually find you on the Explore page and search feed.
  • Beyond the Hashtag: Why hashtag strategies no longer drive reach and what to do instead to optimize the algorithm.
  • Client Attraction Strategies: Proven techniques tailored specifically for both individual salon stylists and full-service salon owners.
  • Modern Content & Captions: How to write high-converting captions and examples of content that converts views into booked appointments
  • 10 Actionable Takeaways: Quick, high-impact social media updates you can implement behind the chair today.
  • Live Q&A: Get direct answers from Haley on your most pressing social media questions.

Don't miss it! Master today's algorithm updates and elevate your salon business.

Included with every ticket except Base — open seating, doesn’t use a class spot

RSVP & Add to Agenda
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Tuesday

1:00 PM – 1:45 PM

The Burnt-Out Creator Workshop

  • Business
  • Social Media

The Burnt-Out Creator Workshop is for creators, hairdressers, small businesses, and aspiring influencers at ANY stage who feel stuck, overwhelmed, intimidated to start, or discouraged by social media.

In this workshop, we'll cover storytelling, audience connection, content ideas, and how to create consistently without letting the algorithm steal your creativity, confidence, or passion.

You'll learn how to turn everyday moments behind the chair into meaningful content that builds connection, grows your audience, attracts opportunities, and keeps you inspired instead of exhausted.

Whether you're just starting out or feeling creatively burned out after years online, this class will help you reconnect with your voice, your purpose, and the reason people followed you in the first place.

Quin's Bio

Quin Cable is a viral content creator and digital entrepreneur who has partnered with T-Mobile, Amazon, The North Face, Ford, Norton and HEYDUDE as a syndicated influencer. With over 2.0 million followers across TikTok, Instagram and YouTube, she is an expert a creating cinematic storytelling and authentic audience connection. leading her to become one of the most respected lifestyle influencers.

Included with every ticket except Base — open seating, doesn’t use a class spot

RSVP & Add to Agenda

The Business Workshop is included with these ticket packages

Premium · VIP · Super VIP · Front Row

$295

Value

Not included with BASE TICKET

Hairstylists packed at tables during the Tuesday Business Workshop at The BTC Show