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Omni Fort Lauderdale Hotel & Convention Center · 1950 Eisenhower Blvd, Fort Lauderdale, FL 33316events@behindthechair.com · behindthechair.com

© 2026 The BTC Show. All rights reserved.


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Sunday, August 23

Ongoing all day

Registration Open6:30 AM–4:00 PM
Connection Center Open9:30 AM–5:00 PM

8:55 AM–9:40 AM

Mainstage
Redken logo

Sunday

8:55 AM – 9:40 AM

The Liquid Asset: High-Profit Haircolor & Precision Design

Philip Foresto
@philipforestoPhilip Foresto
Patricia Nikole
@paintedhairPatricia Nikole
Gilad Goldstein
@myguiltycrownGilad Goldstein
Rachel Redd
@rachel_reddRachel Redd
Sara Botsford
@sarabotsfordhairSara Botsford
Matt Swinney
@matt.swinneyMatt Swinney

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

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9:45 AM–10:30 AM

Mainstage
Joico logo

Sunday

9:45 AM – 10:30 AM

Battle of the Blondes: Gloves On. Game On.

Olivia Thompson
@omgartistryOlivia Thompson
Richard Mannah
@richardmannahRichard Mannah
Larisa Love
@larisadollLarisa Love

Step into the Joico ring as Larisa Love and Olivia Thompson go head-to-head, showcasing the biggest blonding trends AND the knockout techniques behind today’s most in-demand looks. From timesaving hacks to pro-level moves, they’ll reveal exactly how they create high-impact blondes that pack a punch. With guest MC Richard Mannah calling the rounds, you’ll step in as the final judge and crown the champion. May the best blonde win!

Round-by-round, you’ll learn:

  • Larisa’s crown halo melt technique for maximum brightness where it counts most.

  • Olivia’s fine strandlight placement for reflective, yet creamy blends.

  • How to create contrast with a bold, bright exterior and a soft, diffused interior.

  • Salon-friendly, fast blonding tricks to score big behind the chair.

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10:35 AM–11:20 AM

Mainstage
Goldwell logo

Sunday

10:35 AM – 11:20 AM

Hair is Art - Goldwell

Ethan King
@slickback_buttahtoastEthan King
Jack Mead
@jackmead_stylistJack Mead
Carlos Alvarez
@carlos_alvarez_hairCarlos Alvarez
Kylie Bussing
@kyliebussinghairKylie Bussing
Steven Picciano
@stevenpiccianohairSteven Picciano
Zachary Jarid
@zacharyjaridZachary Jarid

Hair is more than a craft, it’s a canvas, a living, breathing expression of creativity in motion. At Goldwell, it’s not just work, it’s creation. Every shade tells a story and every transformation hits with impact.

Goldwell celebrates collaboration, bringing artists together, each with an individual style, edge and voice to create something bigger, bolder and louder than any one perspective alone.

Inspiration is pulled from culture, from the streets, from fashion and from real life, then translated into fearless, high-performance color that stands out and speaks up.

Aspiration drives it forward, the hunger to level up, break rules and redefine what’s possible behind the chair and beyond it.

With Goldwell’s innovation and performance at the core, there’s freedom to experiment, confidence to take risks and the tools to turn vision into reality. This is where creativity meets precision and where passion becomes something unforgettable.

So go bigger. Go bolder. Create, disrupt and inspire, because every iconic look, every trend, every moment starts the same way.

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10:45 AM–12:15 PM

8 at this time
Classroom
Moroccanoil logo

Sunday

10:45 AM – 12:15 PM

Room 209B

The New “Lived-In” Luxury: Dimensional Color & Soft Layers

Justin Toves-Vincilione
@ahappyjustinJustin Toves-Vincilione
Jessica Scott Santo
@jessicascotthairJessica Scott Santo
The modern approach to layering takes center stage, redefining what “lived-in” truly looks like today. Effortless yet intentional, this evolved aesthetic pairs soft, dynamic layers with a more dimensional, updated take on lived-in color. Led by @jessicascotthair and @ahappyjustin, this class explores the relationship between cut and color, showing how strategic layering enhances movement, depth and longevity. Step into a fresh perspective that will elevate and modernize your approach to hairdressing.
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Classroom
Wella Professionals logo

Sunday

10:45 AM – 12:15 PM

Room 303A

The Color Your Clients Want With Daniel & Zach

Zach Mesquit
@thezachmesquitZach Mesquit
Daniel Mora
@danielmbeautyDaniel Mora

Daniel Mora and Zach Mesquit bring their signature expertise and unmistakable point of view to the debut of Pure Perfection, Wella Professionals newest permanent color innovation designed to deliver exactly what artists want in the tube and on the hair. 

Known for their intentional approach and high impact results, Daniel and Zach break down pure color through thoughtful consultation, precise formulation, and smart placement that elevates every service. 

This class focuses on how to meet evolving client expectations by offering high-performing color that feels intentional, transparent, and aligned with what today’s guests value. 

Watch these artists in action as they introduce a new color line clients will obsess over and share how to create results that feel controlled, considered, and undeniably pure.

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Classroom
Class Full
O&M logo

Sunday

10:45 AM – 12:15 PM

Room 303B

Blonde Masterclass: Frame, Place & Shine

Amelia Jane Hextell
@ameliajanehairAmelia Jane Hextell
Kim Haberley
@iambohoblondeKim Haberley
It’s official, Kim and Amelia will present a blonde masterclass. Two of the most in-demand educators behind the chair create signature face frames and effortless blonding. Two experts, one class.

Kim will deliver her face frame foiling technique — a game-changing approach for clients who are short on time but want to leave the salon feeling noticeably blonder. Strategic placement covering how to control saturation for clean, polished results. Showing with the sectioning, product selection, and toning that takes every result from good to elevated.

Amelia shows her approach to iconic blonding — the placement and technique behind her effortless, high-impact signature looks. Showing how she creates lived-in, sun-drenched results that feel natural yet instantly recognizable. 
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Classroom
Class Full
STYLECRAFT logo

Sunday

10:45 AM – 12:15 PM

Room 208A

Building Your Brand Behind the Chair

Lexie Rainbolt
@hairby.lexieLexie Rainbolt
Join @hairby.lexie for an inside look at how to grow your presence, attract the right audience, and turn your craft into a personal brand. This class covers social media strategies, content creation tips and how to secure and navigate brand partnerships. This session is perfect for stylists ready to elevate their visibility and income.
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Classroom
ULTA Beauty logo

Sunday

10:45 AM – 12:15 PM

Room 301A

The Vivid Effect: Bold Color That Books Clients​

Janelle Eyre
@jeyre.hairJanelle Eyre
Join Ulta Beauty’s vivid-color authority, Janelle Eyre, for an inspiring session dedicated to the art and business of bold color. Explore 2026’s most in-demand vivid trends, advanced application techniques and the client communication strategies that turn creative transformations into loyal, long-term guests. Learn how to balance artistry with wearability and bring statement color into every chair—with confidence, creativity and profitability.
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Classroom
Donna Bella logo

Sunday

10:45 AM – 12:15 PM

Room 209A

Mastering Extension Techniques: Everyday to Polished Glam

Antonio Estrada
@antestradahairAntonio Estrada
Lo Wheeler Davis
@lo_wheelerdavisLo Wheeler Davis

In this collaborative Look & Learn, Donna Bella Pro Team Members: Lo Wheeler Davis and Antonio Estrada each brings their signature style to life. One look is polished, sculpted, and camera-ready. The other is soft, effortless, and intentionally lived-in.

You’ll see each step in real time as they talk through placement, density and finishing choices that lead to completely different results. From glam to more natural movement, you’ll walk away with techniques you can apply behind the chair right away.

Great for stylists who want to build versatility, improve their technique, and feel more confident creating different looks for different clients using the power of Donna Bella extensions to grow your business.

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Classroom
Olivia Garden logo

Sunday

10:45 AM – 12:15 PM

Room 208B

The Blowout That Sells Your Color: Styling and Content That Converts

Lisa Mathews
@hairbylisamathewsLisa Mathews

In this class, learn how to create a soft, bouncy blowout using a curling iron, no round brush needed. This go-to technique delivers polished, voluminous results with consistency behind the chair, making it ideal for showcasing dimensional color.

See how sectioning, iron placement and controlled styling build a full, bouncy finish, along with the small details that make the biggest visual impact.

Because the finish is only as strong as how it’s captured, this class also breaks down how to film and photograph hair to highlight true dimension, shine and movement. From lighting and angles to quick, effective content strategies, everything is designed to translate immediately behind the chair.

This is about creating better results and showing them in a way that attracts the right clients.

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Classroom
Aloxxi logo

Sunday

10:45 AM – 12:15 PM

Room 302B

Hairstylist Math: Commission vs. Independent vs. Hybrid — What No One Tells You

Jessica Wall-Innella
@jessicathebeautyseriesJessica Wall-Innella

This class breaks down 3 models in the our industry so you can explore what is best for you — chair/suite rental, commission salon, or hybrid structure.

The real numbers rarely are discussed. In this class we look at real costs, actual take-home pay, hidden fees and surviving slow times no matter the model. No “just follow your passion” talk. Just hard truths and clear math with side-by-side comparisons.

This class is perfect if you’re thinking about going independent, expanding/opening a salon, or just tired of guessing where your money’s going.

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11:25 AM–12:10 PM

Mainstage
TRUSS Professional logo

Sunday

11:25 AM – 12:10 PM

The Signature Collection

Mickey Colón
@mickeycolonjrMickey Colón
Marina Sellecchia
@colorbymarinaMarina Sellecchia
Lisa Hernández
@lisaherofficialLisa Hernández
Gabriel Samra
@gabrielsamraGabriel Samra
Asil Simsek
@asilAsil Simsek

Healthy Hair, masterfully transformed. THE SIGNATURE COLLECTION was created by TRUSS to help you leave an authentic stamp on your work, elevating both your career and your artistry.

Rooted in Brazilian innovation and powered by advanced technology, TRUSS developed this collection of five techniques to meet the leading consumer desires. Each method was designed to streamline the professional's routine without compromising their artistic signature, ensuring healthy, radiant results for all hair types.

Join our five Global Ambassadors - Asil Simsek, Gabriel Samra, Lisa Hernandez, Marina Sellecchia and Mickey Colon - to master techniques that are flexible, adaptable, and customizable. This collection will empower your decision-making, increase customer loyalty, and boost the perceived value of your services.

Join the Signature Collection. Created by TRUSS, signed by you.

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1:00 PM–2:30 PM

8 at this time
Classroom
Redken logo

Sunday

1:00 PM – 2:30 PM

Room 208A

Liquid Architecture: Profitable Color & Precision Cutting

Philip Foresto
@philipforestoPhilip Foresto
Matt Swinney
@matt.swinneyMatt Swinney
Patricia Nikole
@paintedhairPatricia Nikole
Rachel Redd
@rachel_reddRachel Redd
Sara Botsford
@sarabotsfordhairSara Botsford
Gilad Goldstein
@myguiltycrownGilad Goldstein
Command premium pricing with flawless blonding, smart hair color formulation, and modern precision haircutting techniques. LIQUID ARCHITECTURE is the step-by-step technical masterclass breaking down the math, the chemistry, and the exact placements behind the industry's most profitable services. Learn how to combine the powerful lifting of Blond IQ Lighteners with the multi-zone toning of Shades EQ Acidic Color Gloss and Shades ALK, Redken's Alkaline Demi to deliver seamless, high-contrast results. This live look-and-learn class bridges the gap between hair science and wearable, structural placement of hair color and cutting, giving you the profitable techniques to elevate your craft and book out your schedule.
Strategic Foil and Hair Painting Placement: Creating maximum impact with blonding and up to 9 levels of brass-free lift.

The Liquid Color Melt: Soften natural bases with Shades ALK, then transition into a high-shine gloss with Shades EQ.

Precision Haircutting: Modern face-framing layers cut specifically to showcase and elevate dimensional hair color.
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Classroom
Danger Jones logo

Sunday

1:00 PM – 2:30 PM

Room 209A

Color, Refined

Alexis Thurston
@alexisthurstonAlexis ThurstonFounder
Tia Lambourn
@tialambourn_hairTia Lambourn
Emily Chen
@emchenhairEmily Chen
David Thurston
@davidthurstonofficialDavid ThurstonFounder

Welcome to Danger Jones, where artistry meets simplicity.

In this classroom experience, learn from @tialambourn_hair and @emchenhair as they break down simplified, reliable techniques for blonding and toning, along with creative, behind-the-chair applications of Epilogue—our innovative permanent color line.

You’ll also hear from founders @davidthurstonofficial and Alexis Thurston as they share how Danger Jones is disrupting the industry and carving a new, artist-first path forward.

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Classroom
Class Full
O&M logo

Sunday

1:00 PM – 2:30 PM

Room 303B

Brunettes, Blondes & Signature Looks

Jaye Edwards
@jaye_edwardsJaye Edwards
Amelia Jane Hextell
@ameliajanehairAmelia Jane Hextell
Jaye Edwards and Amelia Jane present a masterclass featuring their signature techniques & favorite O&M formulas.  Two iconic artists, two different aesthetics, and one class packed with technique and inspiration.

Jaye will focus on creating his signature dimensional brunettes; rich and multi-tonal with that signature sparkle that has become his trademark. Journey through the placement, formulation, and finishing touches that make his brunettes extraordinary and brilliant.

Amelia will focus showing her iconic blonding — the clean and precise technique placement behind her effortless, high-impact signature looks. Deep dive into how she creates lived-in, sun-drenched blondes that feel natural yet instantly recognizable.
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Classroom
ULTA Beauty logo

Sunday

1:00 PM – 2:30 PM

Room 301A

Today’s Most-Requested Haircuts & Luxury Styling That Sells

Justin Toves-Vincilione
@ahappyjustinJustin Toves-Vincilione
Step into 2026’s trend-setting looks with Ulta Beauty Pro Team artist and Moroccanoil ambassador as your guide. This class blends precision cutting with modern, camera-ready styling techniques designed for the viral era. Learn how to create movement, texture and finish that translate beautifully on and off screen—using Moroccanoil’s signature approach to shine, shape and hair health. This session is perfect for stylists ready to master the next wave of trending transformations.
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Classroom
Wella Professionals logo

Sunday

1:00 PM – 2:30 PM

Room 303A

Think Fast Color Formulation With Rosi & Jennifer

Rosi Mercedes
@rosicurlsRosi Mercedes
Jennifer Ng
@jennifer.wellaJennifer Ng

Ready to work smarter, faster and more confidently with Wella Professionals color? Join Rosi Mercedes and Jennifer Ng for a practical formulation class designed to help colorists understand the Wella system with clarity and intention. Through real salon scenarios, Rosi and Jennifer will break down Wella’s color brands, shade logic and formulation mapping so you can make faster decisions, increase consistency and approach every color service like a pro.

You Will Learn:

  • How to navigate Wella’s color systems with more clarity and confidence

  • Formulation mapping strategies for faster, smarter decision-making

  • How to translate your existing color knowledge into the Wella system

  • Texture-aware formulation tips from Rosi for real salon scenarios 

  • Ways to build consistency, trust and better results during color transitions

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Classroom
The Hair Shop logo

Sunday

1:00 PM – 2:30 PM

Room 208B

Elevated Installs: 5 Mistakes You're Making with Wefts

Crystal Perez
@crystalteachCrystal Perez
Dalina Rebollo
@dalinawayDalina Rebollo
Heather Smith
@glamucatorHeather Smith
  • Hair Color
  • Styling
Discover the five most common Smart Weft mistakes and learn the simple techniques that create seamless, natural-looking results every time. From choosing the right density and placement to customizing for an undetectable finish, you'll walk away with practical tips you can immediately apply behind the chair to elevate your work, improve the client experience, and maximize every extension appointment.
Key Takeaways:
•    Identify the five most common Smart Weft mistakes and how to avoid them.
•    Learn how to select the ideal density, placement, and fit for every client.
•    Master simple application adjustments for seamless, virtually undetectable installs.
•    Discover customization techniques for flawless hairline blending and natural movement.
•    Gain expert strategies to improve efficiency, elevate client satisfaction, and maximize every extension service.
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Classroom
GLOWWA logo

Sunday

1:00 PM – 2:30 PM

Room 302B

Stress-Related Hair Loss: Learn the Science Behind This Problem & How to Solve It.

Suzanne Cooper
@suzannencooperSuzanne CooperFounder
Discover how GLOWWA Founder and nutritional therapist Suzanne Cooper turned her own experience with stress-related hair loss into GLOWWA, a multi-award-winning wellness brand stocked in over 3,000 salons worldwide. In this session, learn the science behind inside-out hair health, why clean, evidence-led formulations matter, and how GLOWWA can transform your clients' hair journeys with real, lasting results.
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Classroom
Jack Winn Pro logo

Sunday

1:00 PM – 2:30 PM

Room 302A

Blonding that Works: Real Client, Real Results

Brittany French
@brittanydoerrfrenchBrittany French
Jack Winn
@jackwinnproJack WinnFounder

Join Jack Winn, Founder of Jack Winn Pro, for an engaging Look & Learn blonding session built around real salon success. This class focuses on efficient, high-impact techniques that save time without compromising stunning results.

You’ll watch Jack work on real clients—not models—as he demonstrates strategic placements, product pairings and proven formulas for everything from soft lived-in blondes to bold transformations. It’s real-world education that delivers, designed to help you elevate your craft and see results on your very next client.

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1:45 PM–2:30 PM

Mainstage
Olaplex logo

Sunday

1:45 PM – 2:30 PM

In Good Hands:. Rules Rewritten, powered by OLAPLEX

Vernon Francois
@vernonfrancoisVernon Francois
Tracey Cunningham
@traceycunningham1Tracey Cunningham
Halley Brisker
@halleybriskerHalley Brisker
The future of styling is not just about what’s next. It is about who is shaping it.

OLAPLEX takes the mainstage to unveil a new era of styling technology—engineered to shatter boundaries and redefine what’s possible behind the chair. Artistry, innovation and education converge to reshape the rules of what’s possible behind the chair.

Join industry titans Tracey Cunningham, Vernon François, and Halley Brisker as they harness the power of professional touch and breakthrough science. Experience a masterclass in transformative color, texture, and styling that pushes the envelope while absolute hair integrity remains non-negotiable. Walk away inspired, recharged, and equipped to rewrite the rules of your own craft.

Because when hair is in good hands, the rules are not followed. They are rewritten.
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2:35 PM–3:00 PM

Mainstage
Kenra Professional logo

Sunday

2:35 PM – 3:00 PM

The Power of Kenra

Baileigh Wisocki
@yourhairbaiBaileigh Wisocki
Sarah McGinty
@sarahstyles215Sarah McGinty
KJ Murphy
@alienhairartistKJ Murphy
Brittany Gillespie
@thebrittanyshearsBrittany Gillespie
Eric Vaughn
@realericvaughnEric Vaughn
Devyn Pennell
@braggnbeautyDevyn Pennell
Robb Dubré
Robb Dubré

More info coming soon

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2:45 PM–4:15 PM

8 at this time
Classroom
Bumble and bumble logo

Sunday

2:45 PM – 4:15 PM

Room 303B

The Haircut Breakdown — 90-Minute Intensive

David Lopez
@davidlopezzzDavid Lopez
Ashlee Norman
@ashleenormanhairAshlee Norman

You saw the show. Now understand the decisions.

This 90-minute classroom is where the work slows down and the thinking comes into focus. Artists from the House of Bumble Collective deconstruct the techniques, sectioning and choices behind their most impactful haircuts, giving you a clear, method-driven approach you can take straight back to the chair.

This session goes deeper, walking through consultation, reference points, elevation, tension and tool selection (razor vs. scissor) with precision. You’ll see how subtle shifts create entirely different results and how to control those outcomes with intention.

Grounded in the belief that the eye is sharper than the blade, this class sharpens your ability to see shape before you cut it and execute with confidence.

You’ll also learn how to integrate products as tools within your process, when to prime, how to build structure and how to set the final result so it lasts beyond the chair.

This isn’t about more looks. It’s about better decisions. From inspiration to mastery, this is where it clicks.

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Classroom
ULTA Beauty logo

Sunday

2:45 PM – 4:15 PM

Room 208B

Award Worthy Haircolor: Red Carpet Edition

Sean Godard
@seangodardSean Godard
A trend-driven color class inspired by the iconic transformations and camera-ready shine seen on today’s most talked-about celebrities. Learn how to decode red carpet references into salon-friendly services using strategic placement and custom toning, This class is designed to help stylists recreate star-powered results for real clients while building premium services that feel current, elevated, and worthy of the spotlight.
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Classroom
matrix PROFESSIONAL logo

Sunday

2:45 PM – 4:15 PM

Room 209B

Viral Blonding Techniques with Carlos Rojas

Carlos Rojas
@colorbycarlosCarlos Rojas
In this technical masterclass, Carlos shares his three most-requested blonding techniques for universal success on any hair level. Witness his "Low-Stress, High-Lift" approach for maximum lightening in record time. Whether you're looking to perfect your foil placement or master the ultimate blend, Carlos provides the insider hacks you need to deliver high-definition blondes that look as good in person as they do on camera.
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Classroom
behindthechair.com logo

Sunday

2:45 PM – 4:15 PM

Room 209A

The Burnt-Out Creator Workshop

Quin Gable
@quingableQuin Gable
The Burnt-Out Creator Workshop is for creators, hairdressers, small businesses, and aspiring influencers at ANY stage who feel stuck, overwhelmed, intimidated to start, or discouraged by social media.

In this workshop, we’ll cover storytelling, audience connection, content ideas, and how to create consistently without letting the algorithm steal your creativity, confidence, or passion.

You’ll learn how to turn everyday moments behind the chair into meaningful content that builds connection, grows your audience, attracts opportunities, and keeps you inspired instead of exhausted.

Whether you’re just starting out or feeling creatively burned out after years online, this class will help you reconnect with your voice, your purpose, and the reason people followed you in the first place.
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Classroom
Nutrafol logo

Sunday

2:45 PM – 4:15 PM

Room 301A

What Causes Hair Thinning: GLP-1, Menopause, and Everything In Between

Carole Protat
Carole Protat
Eva Van Anglen
@evabearEva Van Anglen

Behind the chair, you see the subtle shifts before anyone else—the thinning at the part, the change in texture, the early signs your clients haven’t yet put into words. Stylists See It First brings that instinct together with science.

Today more than ever, there can be many causes for why these changes in hair happen.  Join Nutrafol’s Sr. Manager of Education Pro Salons Eva Van Anglen alongside with Carole Protat, Sr. Director of Product Education to learn about root causes of hair thinning and the science behind it.

Whether it’s from starting a GLP-1, the various phases of menopause, or the day to day stresses of life, this class will leave you with the tools to identify when to have these conversations with your client and how to strengthen your conversations to provide them the support they need on a healthy hair growth journey.

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Classroom
O&M logo

Sunday

2:45 PM – 4:15 PM

Room 208A

Dimension, Sparkle & Softness

Jaye Edwards
@jaye_edwardsJaye Edwards
Jack Abbott
@stylejackedJack Abbott
Jaye Edwards and Jack Abbott present a color masterclass that shows depth, dimension, and that finishing touch of magic. Together they share the techniques behind their most iconic, talked-about looks.

Jaye will deliver his signature dimensional brunettes — rich, multi-tonal work that catches the light and creates sparkle. Color choices, placement strategies, and finishing techniques that create brunettes that truly shine.

Jack will create a soft, expensive pink hue on a beautiful blonde base — showing how to achieve a wearable result that feels fresh and feminine without overpowering the hair. Formulation to application and tone control, Jack will share everything you need to nail his signature. 
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Classroom
RG Cosmetics logo

Sunday

2:45 PM – 4:15 PM

Room 302A

Smoothing Without Limits: Customizing Every Client Result (Formaldehyde-Free!)

Roberta Gomes
@therealrobertagomesRoberta GomesFounder
Serina Renee
@_serinareneeSerina Renee
Stop offering one-size-fits-all smoothing.Learn how to customize results for every client using modern, formaldehyde-free techniques that deliver shine, control and transformation. Because no two clients—and no two results—should be the same.
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Classroom
Moroccanoil logo

Sunday

2:45 PM – 4:15 PM

Room 302B

Cabello Quiet Luxury: El Nuevo Estándar en Color y Capas

Gonzalo Murillo
@gonzalomurilloGonzalo Murillo
Anavel Barajas
@paintedbyanavelAnavel Barajas

English Description: Inspired by global hair forecasts, this collection exemplifies the brand’s current creative vision. In this session, @gonzalomurillo and @paintedbyanavel will create a look of quiet luxury with a modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The “less is more” haircut delivers subtle movement and longevity, starting with a fringy face frame that will grow out into long layers.

Español descripción:Inspirada en las tendencias globales del cabello, esta colección refleja la visión creativa actual de la marca. En esta sesión, @gonzalomurillo y @paintedbyanavel crearán un look de lujo con una interpretación moderna del ombré, aportando una dimensión y profundidad con aplicaciones de rubio alrededor del rostro y las puntas. El corte "less is more" logra un movimiento sutil, comenzando con un flequillo que enmarca el rostro y que, al crecer, se transformara a capas largas.
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3:05 PM–3:50 PM

Mainstage
KEVIN.MURPHY logo

Sunday

3:05 PM – 3:50 PM

Hair's The Thing

Sarah Lund
@sarah.lovekmSarah Lund
Kevin Murphy
@kevinmurphyhairKevin MurphyFounder

Where is our industry heading? What is hairdressing’s role in today’s culture? Why should every hair professional consider themselves a brand?

Hair’s what’s happening across this exclusive live tour, where Kevin Murphy himself and the North America team, unpack the future of our industry and how we can re-write the rules of good hair. 

With a focus on education and how upscale your skills  to the next level , as they dive into how your brand shapes your business, show you new twists on signature styles in live demonstrations, and discuss why products should not only perform but be an absolute pleasure to use.

With a focus on education and how upscale your skills  to the next level , as they dive into how your brand shapes your business, show you new twists on signature styles in live demonstrations, and discuss why products should not only perform but be an absolute pleasure to use. 
RSVP & Add to Agenda

3:55 PM–4:40 PM

Mainstage
BELLAMI logo

Sunday

3:55 PM – 4:40 PM

Scaling Success: Jen Atkin with Mary Rector

Mary Rector
@marybehindthechairMary Rector
Jen Atkin
@jenatkinhairJen Atkin

Get ready to pull up a chair for one of the most anticipated conversations in the industry! BTC’s Mary Rector is sitting down with BELLAMI Hair’s Global Ambassador, Jen Atkin, for an exclusive look at her journey as a stylist, entrepreneur, and beyond.

In this candid interview, Jen will reveal the habits, mindset, and pivotal decisions that turned her craft into a powerhouse career as the founder of OUAI, Mane, and Highlight Artists agency.

Jen opens up about her evolution into BELLAMI’s Global Ambassador and why she believes extensions are one of the most powerful tools in a stylist’s arsenal, unlocking six-figure potential.

As with any conversation with Jen, expect real talk. She’ll share her perspective on where our industry is headed with tech, how to stay sane through inevitable change, and how to turn uncertainty into your greatest competitive advantage.

This is your chance to hear directly from one of beauty’s most influential voices, up close and personal. We can’t wait to see you there.

RSVP & Add to Agenda

8:30 PM–11:00 PM

Party
8:30 PM–11:00 PMConvention Center — Hall B

STUDIO BTC Theme Party

All ticket holders welcome

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