So inspiring & motivating, can’t wait to bring all my knowledge back to the salon! 🩷🩷
@maddibeauty_
Days86
Hours22
Minutes24
Big dreams begin at BTC.
If you have big dreams and sometimes feel lost and alone on your journey, it's time to come meet your people.
The BTC Show is the most motivational weekend of the year, where you and 4,000 other hairdressers from 30 countries come together for the education and inspiration to make your dreams a reality.
The MostAnticipatedHair Event in the World
Some call it summer camp for hairdressers.
We call it the kindest, most welcoming group of ambitious and "hungry for learning" hairdressers in the world.
We curate an amazing lineup of learning and make you feel like the special humans you are by giving you: the biggest stage, the biggest names, the best sponsors, the biggest awards program....and the best looking audience in the WORLD of hair!
Show Schedule
Saturday, August 22
Open Hours
- 1:00PM – 6:00PMRegistration
Parties
- 2:00PM – 6:00PMPool Party
- 6:00PM – 7:30PMParty of "One" Party
- 8:00PM – 10:00PM#ONESHOT Finalist Party
Sunday, August 23
Open Hours
- 6:30AM – 4:00PMRegistration
- 9:30AM – 5:00PMConnection Center
Education· 9:00AM – 5:00PM
9:00AM – 5:00PM
Party
- 8:00PM – 11:00PMBTC Theme Party
Monday, August 24
Open Hours
- 9:00AM – 5:00PMConnection Center
Education· 9:00AM – 4:00PM
9:00AM – 4:00PM
Awards Show
- 6:30PM – 11:00PM#ONESHOT Hair Awards
Tuesday, August 25
- 10:00AM – 3:00PMSocial Media and Business Workshop
In Your Words...
Wow... I’m still blown away by how much they give away at @thebtcshow! 🫢
@beccamilanihair
You get to surround yourself with like minded individuals, learn, connect with sponsors, & meet hairdressers from all over the world 🌍
@balaybecca
What an unforgettable experience! The inspiration, the energy, and the connections were everything. Already counting down the days till next years show ✨✨✨
@tangled.in.jasmine
This event never fails to fill my heart with so much inspiration and motivation. Love seeing all my hair friends and meeting new ones.
@manely.summer
Being part of this event reminded me why I fell in love with this industry in the first place. The education I received was next level—techniques, perspectives, and new ways to grow.
@tiffany.revealstudios
I’m excited to take what I learned to my chair & continue growing in this craft I love ❤️🔥
@nicolettekollhair
So inspiring & motivating, can’t wait to bring all my knowledge back to the salon! 🩷🩷
@maddibeauty_
Wow... I’m still blown away by how much they give away at @thebtcshow! 🫢
@beccamilanihair
You get to surround yourself with like minded individuals, learn, connect with sponsors, & meet hairdressers from all over the world 🌍
@balaybecca
What an unforgettable experience! The inspiration, the energy, and the connections were everything. Already counting down the days till next years show ✨✨✨
@tangled.in.jasmine
This event never fails to fill my heart with so much inspiration and motivation. Love seeing all my hair friends and meeting new ones.
@manely.summer
Being part of this event reminded me why I fell in love with this industry in the first place. The education I received was next level—techniques, perspectives, and new ways to grow.
@tiffany.revealstudios
I’m excited to take what I learned to my chair & continue growing in this craft I love ❤️🔥
@nicolettekollhair
Experience the#1 Hair Stagein America
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The BTC Show Main Stage is the biggest stage in the world of hair. This is where the industry gathers to witness the very best! The most respected names in professional beauty stand here. The biggest sponsors unveil their most anticipated launches here. The techniques that will fill your chairs, dominate social feeds and inspire stylists around the globe are revealed here first!
75+ Look & Learnand Hands-on Classes
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At the BTC Show, education isn’t a side show—it’s the heartbeat of the entire experience. With more than 75 Look & Learn classes and hands-on workshops, this is where the icons in the industry come to teach. These are the educators you don’t see anywhere else- the artists who don’t tour endlessly.
From hair color and cutting to styling, texture, men’s, extensions, business and social media, every technique that your clients are asking for is being taught! Classes run 60- to 90-minutes and are intentionally designed for smaller audiences, so you’re up-close and personal while learning!
Tuesday’sSocial Media& Business Workshop
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In this full-day Business, AI and Social Media Workshop, we tackle the real challenges salon owners and stylists face today.
We’ll dive into outdated commission models, navigating suite rental vs. salon employment, raising prices with confidence, leading tough conversations with team members, building a strong salon culture, unpredictable income, and turning social media into real business growth instead of constant content pressure.
You’ll learn practical strategies to structure a profitable business, lead with clarity, streamline operations using AI, and build a sustainable career—no matter where you are in your journey.
This workshop is included with Premium Ticket Packages and up! $195 Value
Not included with BASE TICKET
The BTC Connection Center
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The BTC Connection Center is where the world’s best brands—especially prestige brands—show up. These are the brands you won’t see anywhere else!
Meet and learn from brand founders and top artists who are unveiling new launches and new techniques you’ll see at BTC first! This is an intimate environment where you can ask questions, see every detail and connect face-to-face with the people shaping the industry.
Some brands go anywhere.The best only come to BTC.
The best sponsors—and the most exciting new ones—show up at The BTC Show because they know that BTC attracts the most serious, educated and forward-thinking hairdressers and salon owners in the industry.
And, if you’re a salon owner, that’s why you need to be here! They know the room is filled with the next generation of leaders shaping what salons will look like tomorrow. And that’s why they want to meet you!
Work Hard.
Play Hard.
From the show floor to the dance floor, we throw parties that are just as legendary as the education.
The Pool Party • Saturday
Legendary for a reason. Umbrella drinks, questionable inflatables, crazy games, and nobody saw a thing!
Waiting for Maddy to upload to Vimeo
Party of “One” • Saturday
Meet others whose dreams—just like yours—outgrew the rooms they were in. Our Party of “One” mixer takes place early Saturday evening to give you a chance to connect with big dreamers who also came alone.
#ONESHOT Finalist Party • Saturday
The top 100 finalists in each category are invited to view and celebrate their work amongst fellow finalists — a private night for the artists behind the world’s largest hair awards.
Theme Party • Sunday
Beyond the door, the night begins, where time bends softly and play steps in. The world you knew is left outside, as something magical waits just inside.
#ONESHOTGlobal Hair Awards
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The #ONESHOT Global Hair Awards is the largest and most prestigious hair competition in the world! In just over a decade, more than 2.5 million images have been submitted from artists in over 120 countries, making this the definitive global stage for the best in the world! The night brings together finalists from more than 30 countries beginning with an unforgettable 2-hour cocktail party and then the awards show begins. The lights go down. The energy explodes. And we honor the hard work, the courage and the artistry that define the very best in hair.
The Legendary$400 Goody Bag
Your BTC Show Goody Bag is packed with the newest launches, tools, and emerging sponsors—each product hand-selected by sponsors who want you to experience what’s coming FIRST before anyone else gets their hands on it. From full-size favorites to exclusive first looks, our BTC Show Goody Bag is valued at more than $400.
BTC Show Goody Bags are not included with Base ticket packages.
The Omni Ft. LauderdaleHotel & Convention Center
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$239/night | 3-Night Minimum
Our most beautiful host hotel yet—the NEW Omni Fort Lauderdale, directly connected to the convention center. Sweeping ocean and waterfront views, a rooftop pool and bar, and the entire weekend unfolding in one place.
Hotel reserved for BTC Show ticket holders.
NOTE: Due to space limitations at our exclusive host hotel, access to the room block is reserved for confirmed BTC Show ticket holders.
After purchasing your ticket, you will receive both the private booking link & the button below will become available. Limit one room per ticket confirmation.
Choose Your Ticket
Buy Now, Pay Later at Checkout
Base
$295
$445 Value!
- 1 General Mainstage Seat ($295 Value)
- 1 Look & Learn Class ($100 Value)*
- Sunday Theme Party ($50 Value)
- Pool Party Saturday (Omni guests only)
- Party of "One" Party Saturday
- Connection Center Access
*Add more classes at checkout ($100 each)
NOTE: Does NOT include Goody Bag.
Premium
$495
$395
$1,240 Value!
$100 off: code BTC100- 1 Premium Mainstage Seat ($395 Value)
- 2 Look & Learn Classes ($200 Value)*
- Premium Seat: Tuesday Business Workshop ($195 Value)
- Goody Bag ($400+ Value)
- Sunday Theme Party ($50 Value)
- Pool Party Saturday (Omni guests only)
- Party of "One" Party Saturday
- Connection Center Access
*Add more classes at checkout ($100 each)
VIP
$595
$1,715 Value!
best deal!- 1 VIP Mainstage Seat ($595 Value)
- 3 Look & Learn Classes ($300 Value)*
- VIP Seat: Tuesday Business Workshop ($245 Value)
- VIP Lounge Access ($50 Value)
- Bar Fast Pass ($75 Value)
- Goody Bag ($400+ Value)
- Sunday Theme Party ($50 Value)
- Pool Party Saturday (Omni guests only)
- Party of "One" Party Saturday
- Connection Center Access
*Add another class at checkout ($100 each)
Super VIP
$895
$2,065 Value!
- 1 Super VIP Mainstage Seat: First 4 Rows ($795 Value)
- 4 Look & Learn Classes ($400 Value)
- Super VIP Seat: Tuesday Business Workshop ($295 Value)
- VIP Lounge Access ($50 Value)
- Bar Fast Pass ($75 Value)
- Goody Bag ($400+ Value)
- Sunday Theme Party ($50 Value)
- Pool Party Saturday (Omni guests only)
- Party of "One" Party Saturday
- Connection Center Access
Top 100 #ONESHOT Nominees
get a FREE ticket to
The BTC Show and
#ONESHOT Hair Awards!
Buy now to lock in your spot.
If (when!) you're nominated,
we'll refund the Base ticket price.