If you have big dreams and sometimes feel lost and alone on your journey, it’s time to come meet your people.

The BTC Show is the most motivational weekend of the year, where you and 4,000 other hairdressers from 30 countries come together for the education and inspiration to make your dreams a reality.

Packages begin at $295.

Buy Now, Pay Later at Checkout

The BTC Show Main Stage is the biggest stage in the world of hair. This is where the industry gathers to witness the very best! The most respected names in professional beauty stand here. The biggest brands unveil their most anticipated launches here. The techniques that will fill your chairs, dominate social feeds and inspire stylists around the globe are revealed here first! 

In this full-day Business, AI and Social Media Workshop, we tackle the real challenges salon owners and stylists face today. 

We’ll dive into outdated commission models, navigating suite rental vs. salon employment, raising prices with confidence, leading tough conversations with team members, building a strong salon culture, unpredictable income, and turning social media into real business growth instead of constant content pressure.

You’ll learn practical strategies to structure a profitable business, lead with clarity, streamline operations using AI, and build a sustainable career—no matter where you are in your journey.

This workshop is FREE with Premium Ticket Packages and up! $195 Value

The best brands—and the most exciting new ones—show up at The BTC Show because they know that BTC attracts the most serious, educated and forward-thinking hairdressers and salon owners in the industry. 

And, if you’re a salon owner, that’s why you need to be here! They know the room is filled with the next generation of leaders shaping what salons will look like tomorrow. And that’s why they want to meet you!

Legendary for a reason. Umbrella drinks, questionable inflatables, crazy games, and nobody saw a thing!

Meet others whose dreams—just like yours—outgrew the rooms they were in. Our Party of “One” mixer takes place early Saturday evening to give you a chance to connect with big dreamers who also came alone.

Beyond the door, the night begins, where time bends softly and play steps in. The world you knew is left outside, as something magical waits just inside.

Your BTC Show Goody Bag is packed with the newest launches, tools, and emerging brands—each product hand-selected by brands who want you to experience what’s coming FIRST before anyone else gets their hands on it. From full-size favorites to exclusive first looks, our BTC Show Goody Bag is valued at more than $400.

BTC Show Goody Bags are not included with General Admission tickets.

Buy Now, Pay Later at Checkout

$445 Value!

*Add more classes at checkout ($100 each)

NOTE: Does NOT include Goody Bag.

$1,240 Value! $100 OFF: CODE BTC100 

*Add more classes at checkout ($100 each)

$1,715 Value! Best deal! 

*Add another class at checkout ($100 each)

$2,065 Value!