They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

Step into the Joico ring as Larisa Love and Olivia Thompson go head-to-head, showcasing the biggest blonding trends AND the knockout techniques behind today’s most in-demand looks. From timesaving hacks to pro-level moves, they’ll reveal exactly how they create high-impact blondes that pack a punch. With guest MC Richard Mannah calling the rounds, you’ll step in as the final judge and crown the champion. May the best blonde win!

Round-by-round, you’ll learn:

• Larisa’s crown halo melt technique for maximum brightness where it counts most.

• Olivia’s fine strandlight placement for reflective, yet creamy blends.

• How to create contrast with a bold, bright exterior and a soft, diffused interior.

• Salon-friendly, fast blonding tricks to score big behind the chair.

Healthy Hair, masterfully transformed. THE SIGNATURE COLLECTION was created by TRUSS to help you leave an authentic stamp on your work, elevating both your career and your artistry.

Rooted in Brazilian innovation and powered by advanced technology, TRUSS developed this collection of five techniques to meet the leading consumer desires. Each method was designed to streamline the professional's routine without compromising their artistic signature, ensuring healthy, radiant results for all hair types.

Join our five Global Ambassadors - Asil Simsek, Gabriel Samra, Lisa Hernandez, Marina Sellecchia and Mickey Colon - to master techniques that are flexible, adaptable, and customizable. This collection will empower your decision-making, increase customer loyalty, and boost the perceived value of your services.

Join the Signature Collection. Created by TRUSS, signed by you.

Where is our industry heading? What is hairdressing’s role in today’s culture? Why should every hair professional consider themselves a brand?

Hair’s what’s happening across this exclusive live tour, where Kevin Murphy himself and the North America team, unpack the future of our industry and how we can re-write the rules of good hair. 

With a focus on education and how upscale your skills  to the next level , as they dive into how your brand shapes your business, show you new twists on signature styles in live demonstrations, and discuss why products should not only perform but be an absolute pleasure to use.

Get ready to pull up a chair for one of the most anticipated conversations in the industry! BTC’s Mary Rector is sitting down with BELLAMI Hair’s Global Ambassador, Jen Atkin, for an exclusive look at her journey as a stylist, entrepreneur, and beyond.

In this candid interview, Jen will reveal the habits, mindset, and pivotal decisions that turned her craft into a powerhouse career as the founder of OUAI, Mane, and Highlight Artists agency.

Jen opens up about her evolution into BELLAMI’s Global Ambassador and why she believes extensions are one of the most powerful tools in a stylist’s arsenal, unlocking six-figure potential.

As with any conversation with Jen, expect real talk. She’ll share her perspective on where our industry is headed with tech, how to stay sane through inevitable change, and how to turn uncertainty into your greatest competitive advantage.

This is your chance to hear directly from one of beauty’s most influential voices, up close and personal. We can’t wait to see you there.

After disrupting the salon media space 25 years ago, and building five multi-million dollar companies, Mary is going deep into salon & stylist profitability numbers for the very first time to         prove why so many salons are booked and broke.  She’ll offer innovative strategies that will make you rethink your business behind the chair! What you’ll learn: 

Why commission versus booth rental is the wrong debate

Why today’s 3-day work week is strangling salon profitability, (but how it could double it!) 

How being fully booked (while generating more revenue) can still leave you broke and what to do about it. 

Why systems (over feelings) will leave your team “feeling” more inspired than ever! 

How  and why the assistant model broke, and some true out-of-the-box thinking to fix it. 

Why (and how!) many salon coaches make more money keeping you in victim mode instead of helping you build a better business. 

Don’t miss this class! It could be the most important 90 minutes you will ever invest in your business!

What does it take to build a name that remains relevant—not for a moment, but for decades? Kevin Murphy transformed his work as one of fashion’s most respected session stylists into a globally recognized product brand. Chris McMillan created some of the most influential haircuts in pop culture—including “The Rachel”—and has been on top for more than 30 years in the most competitive market in the world, Los Angeles! 

Three iconic careers. More than four decades of lessons! What we’ll cover:

Becoming known for something unmistakably yours

Building a reputation that outlasts trends

Turning your talent and point of view into a brand

Staying relevant without losing what made you different

Knowing when to evolve—and what should never change

Creating longevity instead of chasing virality

This is one conversation you won’t hear anywhere else!

Learn how to leverage a new (and ever changing) Instagram masterclass led by Haley Gable, Founder of The BTC Team at behindthechair.com. Whether you are an independent stylist building a local clientele or a salon owner scaling your team's presence, the rules of social media have completely shifted. This session is your ultimate crash course in navigating the latest Instagram updates, mastering modern SEO, and turning discoverability into new clients & partnership with brands.

What you'll learn:

• The New Instagram SEO Formula: How to optimize your bio, keywords, and account settings so local clients actually find you on the Explore page and search feed.
• Beyond the Hashtag: Why hashtag strategies no longer drive reach and what to do instead to optimize the algorithm.
• Client Attraction Strategies: Proven techniques tailored specifically for both individual salon stylists and full-service salon owners.
• Modern Content & Captions: How to write high-converting captions and examples of content that converts views into booked appointments
• 10 Actionable Takeaways: Quick, high-impact social media updates you can implement behind the chair today.
• Live Q&A: Get direct answers from Haley on your most pressing social media questions.

Don't miss it! Master today's algorithm updates and elevate your salon business.

The Burnt-Out Creator Workshop is for creators, hairdressers, small businesses, and aspiring influencers at ANY stage who feel stuck, overwhelmed, intimidated to start, or discouraged by social media.

In this workshop, we'll cover storytelling, audience connection, content ideas, and how to create consistently without letting the algorithm steal your creativity, confidence, or passion.

You'll learn how to turn everyday moments behind the chair into meaningful content that builds connection, grows your audience, attracts opportunities, and keeps you inspired instead of exhausted.

Whether you're just starting out or feeling creatively burned out after years online, this class will help you reconnect with your voice, your purpose, and the reason people followed you in the first place.

Quin's Bio

Quin Cable is a viral content creator and digital entrepreneur who has partnered with T-Mobile, Amazon, The North Face, Ford, Norton and HEYDUDE as a syndicated influencer. With over 2.0 million followers across TikTok, Instagram and YouTube, she is an expert a creating cinematic storytelling and authentic audience connection. leading her to become one of the most respected lifestyle influencers.