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Haley Gable
@haleygable

Haley Gable

VP of Influencer Strategy

Haley Gable is the VP of Strategy and founder of #THEBTCTEAM at behindthechair.com. Haley pioneered the behindthechair.com Influencer Department and led the creation of BTC’s industry-first Influencer Program. She created and currently oversees #THEBTCTEAM, 150 of the professional industry’s most engaging influencers in 11 countries and counting. Haley is responsible for strategizing successful brand and influencer partnerships, selecting and signing new education-first artists, and creating innovative industry-wide programs.

Sponsored by

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Schedule

  • Mainstage — Tuesday at 12:15 PM

Mainstage

behindthechair.com logo

Tuesday

12:15 PM – 1:00 PM

Mastering Instagram & Algorithm Updates Behind The Chair

Haley Gable
@haleygableHaley Gable
  • Business
  • Social Media

Learn how to leverage a new (and ever changing) Instagram masterclass led by Haley Gable, Founder of The BTC Team at behindthechair.com. Whether you are an independent stylist building a local clientele or a salon owner scaling your team's presence, the rules of social media have completely shifted. This session is your ultimate crash course in navigating the latest Instagram updates, mastering modern SEO, and turning discoverability into new clients & partnership with brands.

What you'll learn:

  • The New Instagram SEO Formula: How to optimize your bio, keywords, and account settings so local clients actually find you on the Explore page and search feed.
  • Beyond the Hashtag: Why hashtag strategies no longer drive reach and what to do instead to optimize the algorithm.
  • Client Attraction Strategies: Proven techniques tailored specifically for both individual salon stylists and full-service salon owners.
  • Modern Content & Captions: How to write high-converting captions and examples of content that converts views into booked appointments
  • 10 Actionable Takeaways: Quick, high-impact social media updates you can implement behind the chair today.
  • Live Q&A: Get direct answers from Haley on your most pressing social media questions.

Don't miss it! Master today's algorithm updates and elevate your salon business.

Included with every ticket except Base — open seating, doesn’t use a class spot