Nick Mirabella

The internet keeps telling us that hustle culture is toxic. Retail is dead. Salon wardrobe is outdated. Commission salons are the enemy. Hourly pricing rules. And work as many—or as few—days as you want.

But do the numbers work, and do the people teaching these strategies have the receipts to back them up?

The owners on our panel are challenging the social media narratives on salon ownership. They have been hand-picked because they’ve built multi-million-dollar salons, scaled to multiple locations, led large teams, survived hard mistakes and stood the test of time.

These owners will not agree on everything, so expect healthy debate, lots of numbers, strong opinions, and a masterclass audience Q&A at the end! 

We Will Be Discussing:

-Why are stylists really leaving commission salons?

-Do higher commission percentages actually mean more money?

-Is flexibility building loyalty—or breaking the business?

-Is retail dead?

-Busy, booked and broke: where did the profit go?

-Their biggest mistakes—and what those mistakes cost them.

Panelists

@Nickmirabella — Nick MirabellaA U.S. Marine and salon owner who has been in the beauty industry since 1997, Nick took his first struggling salon to five profitable locations in under three years. He now owns The Warehouse Salon in New Jersey and Florida and has built multiple seven-figure salons through strong systems, teams and leadership.

@chop_safil — Filipe “Chop” SantosFilipe has built nine salons across New York, New Jersey and Miami, with more than 100 stylists and $40 million-plus in business. He is not afraid to challenge popular industry advice when he believes it is destructive to salon owners, stylists or the future of the industry. Expect real numbers, strong opinions and receipts.

@Sarayahhernandez — Sarayah HernandezSarayah is the owner of East Coast Salon, a commission-based salon with more than 40 team members. She is currently expanding into an 80-chair salon and brings firsthand experience in scaling, team culture and building a modern commission salon.

Moderator

Mary Rector — @marybehindthechairMary is the Founder and CEO of BehindTheChair.com, which she launched in 2000 and built into the professional beauty industry’s most influential media and education platform. With more than three decades of experience, she has built five multi-million-dollar businesses and knows what it takes to build a company that lasts.

This is one panel you cannot miss.