Suzanne Cooper

When nutritional therapist Suzanne experienced hair loss after going through a particularly stressful time in her life. When Suzanne turned to the market for solutions, she was left frustrated – quickly realising there wasn’t anything that she felt comfortable taking. 

Many existing supplements were filled with synthetic ingredients, unnecessary fillers and formulations that didn’t offer long-term health benefits. Driven by the desire to create something better, Suzanne used her 14+ years of industry experience and spent two years researching and developing a more thoughtful, science-backed ‘inside-out’ approach to hair health. 

GLOWWA was born in 2021 with the launch of Hair Food Original. Founded on the belief that nutrition can play a powerful role in supporting the body, balancing hormones, and improving long-term health. Suzanne’s approach is centred around the idea that hair and skin are often early indicators of what’s happening internally.

When GLOWWA first launched, there was understandable scepticism. The market was already crowded with hair supplements that didn’t always live up to their claims, often promoted without much substance behind them. Despite this, Suzanne stayed focused on creating something genuinely effective.

With no marketing budget, she grew the brand through determination - personally visiting salons, sharing her story, and introducing a clean, results-driven alternative. Over time, GLOWWA built a strong and loyal community, with many customers seeing real improvements, from reduced hair loss to support with different types of alopecia.

Today, GLOWWA is a multi-award-winning wellness brand, stocked in over 3,000 salons worldwide across 16 countries. Suzanne’s mission remains the same: to help people regain confidence through high-quality and cruelty-free formulations. 

With a salon-first mentality, Suzanne recognises the importance of the hairdresser and client relationship. GLOWWA’s reputation is based on transparency, ingredient integrity and a consistent, well-formulated approach and relies on word-of-mouth from industry specialists. Due to this, GLOWWA is available exclusively via selected salons and D2C, with no further retailers. 

With a growing product line that includes Hair Food, Hair Food Meno, Hair Food Mens, Collagen, and Collagen Creamer, GLOWWA continues to innovate with integrity and intention. Every supplement is all natural, cruelty-free, and created to deliver real results.