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Alter Ego

Alter Ego

Booth TBD 1

Alterego Italy is a premium professional haircare brand rooted in Italian style, creativity, and innovation. It offers high-performance products designed to nourish, protect, and enhance all hair types, delivering salon-quality results, lasting beauty, and healthy, vibrant hair.

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Sunbreak: The Art of Internal Highlights & Illumination

Kristina Moore
@krissymoore.alteregoitalyKristina Moore
  • Hair Color

Time is money, and with Alter Ego Italy, Sunbreak is designed to maximize both. This technique elevates a standard root retouch into a refined, multi-dimensional service, using soft, internal highlights strategically placed to create movement and light from within.

Time is money, and with Alter Ego Italy, Sunbreak is designed to maximize both. This technique elevates a standard root retouch into a refined, multi-dimensional service, using soft, internal highlights strategically placed to create movement and light from within.