Booth TBD 12

There’s nothing in the world like the beauty of healthy hair. It’s vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.We call it ” Joi “.

Joi is at the heart of everything we do.Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond the product to the global salon community, which we have supported for over 47 years and will for many more years to come. ” The joi of healthy hair ” is our promise and our commitment.

Educators

Classes

Battle of the Blondes: Gloves On. Game On.

@hairbylisamathewsLisa Mathews

@omgartistryOlivia Thompson

@richardmannahRichard Mannah

@larisadollLarisa Love

Step into the Joico ring as Larisa Love and Olivia Thompson go head-to-head, showcasing the biggest blonding trends AND the knockout techniques behind today’s most in-demand looks. From timesaving hacks to pro-level moves, they’ll reveal exactly how they create high-impact blondes that pack a punch. With guest MC Richard Mannah calling the rounds, you’ll step in as the final judge and crown the champion. May the best blonde win!

Round-by-round, you’ll learn:

Larisa’s crown halo melt technique for maximum brightness where it counts most
Olivia’s fine strandlight placement for reflective, yet creamy blends
How to create contrast with a bold, bright exterior and a soft, diffused interior
Salon-friendly, fast blonding tricks to score big behind the chair

Battle of the Blondes: High-Impact Vs. Soft Girl Blonde

@omgartistryOlivia Thompson

@larisadollLarisa Love

Hair Color

Get ready for round two! Joico is bringing the Battle of the Blondes Mainstage showdown up close and personal as Larisa Love and Olivia Thompson demonstrate two of today’s hottest blonding trends. Larisa will drop her power moves for high-impact, rooted yet seamlessly blended results, while Olivia showcases color combos to reset Blonde Burnout and deliver the trending soft girl blonde look. Watch every move live, ask questions in real time and leave with salon-ready strategies to create knockout blondes.

You Will Learn:

Larisa’s high-impact techniques for dimensional blondes with bold brightness
Olivia’s Blonde Burnout reset tricks to bring life back to over-processed blondes
How to create seamless grow-outs and lived-in roots with balanced depth
Strategies to turn trending looks into moneymakers behind the chair