Booth TBD 24

TRUSS Professional is a leading salon brand with Brazilian roots and global reach. For 20+ years, it has delivered high-performance, cruelty-free hair care. Known for healthy blonding, TRUSS combines tech with vegan ingredients in 38+ countries, empowering PROs.

Educators

Classes

The Signature Collection

@mickeycolonjrMickey Colón

@colorbymarinaMarina Sellecchia

@lisaherofficialLisa Hernández

@gabrielsamraGabriel Samra

@asilAsil Simsek

Healthy Hair, masterfully transformed. THE SIGNATURE COLLECTION was created by TRUSS to help you leave an authentic stamp on your work, elevating both your career and your artistry.

Rooted in Brazilian innovation and powered by advanced technology, TRUSS developed this collection of five techniques to meet the leading consumer desires. Each method was designed to streamline the professional's routine without compromising their artistic signature, ensuring healthy, radiant results for all hair types.

Join our five Global Ambassadors - Asil Simsek, Gabriel Samra, Lisa Hernandez, Marina Sellecchia and Mickey Colon - to master techniques that are flexible, adaptable, and customizable. This collection will empower your decision-making, increase customer loyalty, and boost the perceived value of your services.

Join the Signature Collection. Created by TRUSS, signed by you.

Mastering The Shift: Dimension & Definition

@simoneborg3sSimone Borges

@mickeycolonjrMickey Colón

Hair Color

Elevate your “behind-the-chair” efficiency with this advanced color theory andprecision application. This class focuses on the “Signature Collection” approach to hair color, where technical skill meets creative intuition.
Simone Borges brings the Blonde Curly Segment Focused on maintaining fiber health during the lightening process to ensure curl definition remains crisp and vibrant.
Mickey brings the Free-Hands Brunette Segment teaching how to paint for movement and depth rather than just surface brightness.
In this class, you’ll learn:

✨ Strategic placement that respects natural elasticity and enhances curl patterns;

✨ Creating movement and depth through seamless transitions;

✨ Elevating Texture Through Precision Placement;

✨ How to create soft, high-end results with effortless grow-outLearn how to create luxurious results customized for every guest.

Modern Blonding & Reverse Blonding: Light, Depth & Dimension

@colorbymarinaMarina Sellecchia

@asilAsil Simsek

Hair Color

Join Asil and Marina Sellecchia for a modern approach to dimensional blondingfrom two unique perspectives.
Asil will teach his signature blonding technique focused on strategic placement, seamless lift, and impactful brightness, while Marina will break down her signature reverse blonde technique — showing how to add depth back into over-lightened hair for a more lived-in, expensive, and effortlessly blended result.
In this class, you’ll learn:

✨ Strategic placement for light + depth

✨ Seamless blending and lived-in dimension

✨ Formulation for modern blondes and reverse blondes

✨ How to create soft, high-end results with effortless grow-out

Because beautiful blonde isn’t just about adding light — it’s about knowing where to create depth.

Premium Class · HANDS-ON

The Signature Hands On: 4 Techniques to Transform Your Career - TRUSS Professional

@gabrielsamraGabriel Samra

@lisaherofficialLisa Hernández

Hair Color

Step into an elite hands-on experience led by TRUSS global ambassadors Gabriel Samra and Lisa Hernandez. This masterclass is designed to bridge the gap between high-end artistry and salon profitability, giving you the tools to master The Signature Collection. Discover how to combine TRUSS’s high-performance technology with your signature to create results that aren't just beautiful—they are uniquely yours.

In this class, you will learn:

✨ Free Hands Brunette: Master the art of effortless, sun-kissed dimensions with advanced open-air painting techniques for a natural, seamless blend.

✨ Reverse Balayage: Learn how to strategically reintroduce depth and contrast into over-processed blondes, creating sophisticated, low-maintenance richness.

✨ Unique Blonde: Discover the secrets to achieving the perfect, high-impact blonde tailored to individual skin tones while maintaining ultimate hair integrity.

✨ Color Transition: Gain the confidence to execute complex color transitions and corrections, turning challenging transformations into flawless, signature results.

Learn how to create luxurious results customized for every guest.