Your work is a masterpiece worthy of a frame. Yet your canvas is alive. It moves & breathes. It has a name.
the btc show
August 23-26 Dallas
This isn’t
The BTC Show
you remember.
It’s the one
you’ll never forget.
The Venue
the loews dallas
888 Nolan Ryan ExpY Arlington,TX
$219/night
3-Night minimum
Education
CHANGE YOUR LIFE.
3 DAYS TO DREAM ABOUT THE POSSIBILITIES LIFE HOLDS FOR YOU & TO SURROUND YOURSELF WITH THE HAIRDRESSERS WHO DREAM AS BIG AS YOU DO.
Mainstage
the largest stage in the hair
YOUR FAVORITE BRANDS TAKE THE STAGE
Our stage is out of this world. It’s the largest stage in america! And the education? It’s the best the industry has to offer! The best educators, the latest techniques & game-changing tips to take back to the salon!
mainstage seatING
General Mainstage Seating
1 Look & Learn Class
$395
Premium Mainstage Seating
2 Look & Learn Classes
$495
VIP Mainstage Seating
3 Look & Learn Classes
$595
super vip Mainstage Seating
4 Look & Learn Classes
$695
Classrooms
@rebeccajacques_hair
Over 75 classes
LOOK & LEARN CLASSES
All of our look & learn classrooms are either 60 or 90 minutes & are taught by educators you’ve only dreamed of learning from!
Every ticket type offers at least one look & Learn class. Classes are booked first come, first served.
Add a Class for $100
class details coming soon
hands-on classes
This year we will offer hands-on courses in hair color, cutting, styling & social media. Classes will be 90 to 120 minutes. Hands-on classes can be added to ticket packages for an additional fee.
limit 15 people per class
class details coming soon
Business
tuesday 10am-3pm
THE SOCIAL MEDIA & BUSINESS
WORKSHOP YOU CAN’T MISS
build your social media in a changing environment.
How to attract & retain the clients you want– even during an economic downturn.
How to become the “IT” stylist in town!
Learn to raise your prices without losing clients.
Surprise & delight clients by providing an elevated experience that will make you the talk of the town.
the business workshop is included in these ticket packages:
Premium, VIP, Super VIP & Front Row
$295
VALUE
Mary’s 25 years of business secrets
After receiving hundreds of 5-star reviews on her business & inspiration presentations, Mary Shares What It Really Takes to Find the find Success You want in Your business & Life. when all the odds were stacked against her, mary refused to lose & wants to inspire you to do the same.
@SAMELLIOTHAIR
@SMARTEST73
THE BEST BRANDS IN THE INDUSTRY
BRING THEIR BEST EDUCATORS &
THEIR BIGGEST LAUNCHES.
the houses of
Connection Center
the best brands, the biggest new launches
Our connection center is just that…it’s a place to connect with each other & with the brands who want to partner in your success. get loads of free full-size product samples & fun, educational interactive experiences.
comfy sofas, cocktails & a giant led screen
grab a sofa & a drink & watch the entire show from our connection center! This year, we’ll also be adding live podcasts & a social media content creation studio!
up-close & personal education
All the mainstage & classroom educators can be found in the connection center providing education. Take the opportunity to get one-on-one learning, ask questions & even grab a picture.
NEW! “HANDS-ON” SOCIAL MEDIA CONSULTATIONS
Book one-on-one time with a Salon Pro Influencer who will critique your Instagram account & work with you to create scroll-stopping images & reels that get noticed.
Details coming soon
Lounges
the btc show
LOUNGE ACCESS RESERVED FOR:
VIP, SUPER VIP & FRONT ROW TICKET HOLDERS
Lounges open 8am-6pm
FREE Coffee & cash bar
salon owner lounge
owning a salon has never been easy, but it’s actually never been harder than it is today. spend time with other owners who understand your challenges & share ideas & learnings from each other in this unique space!
SALON OWNERS:
BRING 4 OR MORE TEAM MEMBERS & BE INVITED TO A MEET & GREET IN MARY’S PRESIDENTIAL SUITE
suite renter lounge
Being your own boss is great, but being a suite owner can be isolating. Meet other suite owners who understand your challenges & who can become a support system even after the show is over!
#oneshot finalist lounge
You did it! Connect with other #oneshot top 100 finalists to share what it took to get here! Talk photography, videos & creative ideas for future shoots!