Masterpiece

Your work
is a masterpiece
worthy of a frame.
Yet your
canvas is alive.
It moves
& breathes.
It has a name.

the btc show

August 23-26 Dallas

This isn’t
The BTC Show
you remember.
It’s the one
you’ll never forget.

The Venue

the loews dallas

888 Nolan Ryan ExpY
Arlington,TX

$219/night

3-Night minimum

Education

CHANGE YOUR LIFE.

3 DAYS TO DREAM ABOUT THE POSSIBILITIES LIFE HOLDS FOR YOU
& TO SURROUND YOURSELF WITH
THE HAIRDRESSERS WHO DREAM
AS BIG AS YOU DO.

Mainstage

the largest stage in the hair

YOUR FAVORITE BRANDS TAKE THE STAGE

Our stage is out of this world. It’s the largest stage in america! And the education? It’s the best the industry has to offer! The best educators, the latest techniques & game-changing tips to take back to the salon!

mainstage seatING

General Mainstage Seating

1 Look & Learn Class

$395

Premium Mainstage Seating

2 Look & Learn Classes

$495

VIP Mainstage Seating

3 Look & Learn Classes

$595

super vip Mainstage Seating

4 Look & Learn Classes

$695

Classrooms

@rebeccajacques_hair

Over 75 classes

LOOK & LEARN CLASSES

All of our look & learn classrooms are either 60 or 90 minutes & are taught by educators you’ve only dreamed of learning from!

Every ticket type offers at least one look & Learn class. Classes are booked first come, first served.

Add a Class for $100
class details coming soon

hands-on classes

This year we will offer hands-on courses in hair color, cutting, styling & social media. Classes will be 90 to 120 minutes. Hands-on classes can be added to ticket packages for an additional fee.

limit 15 people per class class details coming soon

Business

tuesday 10am-3pm

THE SOCIAL MEDIA & BUSINESS WORKSHOP YOU CAN’T MISS

  • build your social media in a changing environment.
  • How to attract & retain the clients you want– even during an economic downturn.
  • How to become the “IT” stylist in town!
  • Learn to raise your prices without losing clients.
  • Surprise & delight clients by providing an elevated experience that will make you the talk of the town.

the business workshop is included in these ticket packages:

Premium, VIP, Super VIP & Front Row

$295

VALUE

Mary’s 25 years of business secrets

After receiving hundreds of 5-star reviews on her business & inspiration presentations, Mary Shares What It Really Takes to Find the find Success You want in Your business & Life. when all the odds were stacked against her, mary refused to lose & wants to inspire you to do the same.

@SAMELLIOTHAIR

@SMARTEST73

THE BEST BRANDS IN THE INDUSTRY BRING THEIR BEST EDUCATORS & THEIR BIGGEST LAUNCHES.

the houses of

Connection Center

the best brands, the biggest new launches

Our connection center is just that…it’s a place to connect with each other & with the brands who want to partner in your success. get loads of free full-size product samples & fun, educational interactive experiences.

comfy sofas, cocktails & a giant led screen

grab a sofa & a drink & watch the entire show from our connection center! This year, we’ll also be adding live podcasts & a social media content creation studio!

up-close & personal education

All the mainstage & classroom educators
can be found in the connection center
providing education. Take the opportunity to get one-on-one learning, ask questions & even grab a picture.

NEW! “HANDS-ON” SOCIAL MEDIA CONSULTATIONS

Book one-on-one time with a Salon Pro Influencer
who will critique your Instagram account & work
with you to create scroll-stopping images &
reels that get noticed.

Details coming soon

Lounges

the btc show

LOUNGE ACCESS RESERVED FOR:

VIP, SUPER VIP & FRONT ROW TICKET HOLDERS

Lounges open 8am-6pm FREE Coffee & cash bar

salon owner lounge

owning a salon has never been easy, but it’s actually never been harder than it is today.
spend time with other owners who understand your challenges & share ideas & learnings from each other in this unique space!

SALON OWNERS:

BRING 4 OR MORE TEAM MEMBERS & BE INVITED TO A MEET & GREET IN MARY’S PRESIDENTIAL SUITE

suite renter lounge

Being your own boss is great, but being a suite owner can be isolating. Meet other suite owners who understand your challenges & who can become a support system even after the show is over!

#oneshot finalist lounge

You did it! Connect with other #oneshot top 100 finalists to share what it took to get here! Talk photography, videos & creative ideas for future shoots!

Sunday

theme party

Night

Gallery

masterpieces come alive after dark

Parties

Pool Party

saturday 2-5pm

Party of One

saturday 6-7PM

#Oneshot Finalist PARTY

Saturday 8-10PM

Night Gallery THEME PARTY

Sunday 8PM-MIDNIGHT

#ONESHOT HAIR AWARDS

MONDAY 6-8PM COCKTAILS

MONDAY 8-11PM SHOW

hair awards

Monday Night

Celebrating the
Masterpieces of the Year

Tickets

Mainstage

Each Ticket Package offers
mainstage seating &
Look & Learn Classrooms.

GENERAL

$395

A service charge of $29.95 will be added at checkout, bringing your total to $424.95.
General Mainstage Seating
1 Look & Learn Class
Swag Bag Valued at $400
Sunday Theme Party
Connection Center Access
Saturday Pool Party

DOES NOT INCLUDE:

Tuesday Business Workshop

VIP LOUNGE ACCESS

SUPER VIP BAR ACCESS (NO-WAIT BARS)

PREMIUM

$495

A service charge of $29.95 will be added at checkout, bringing your total to $524.95.

Premium Mainstage Seating

2 Look & Learn Classes

Tuesday Business Workshop

Swag Bag Valued at $400

Sunday Theme Party

Connection Center Access

Saturday Pool Party

DOES NOT INCLUDE:

VIP LOUNGE ACCESS

SUPER VIP BAR ACCESS (NO-WAIT BARS)

A service charge of $29.95 will be added at checkout, bringing your total to $624.95.

best value

vip

$595

VIP Mainstage Seating

3 Look & Learn Classes

VIP LOUNGE ACCESS

Tuesday Business Workshop

Swag Bag Valued at $400

Sunday Theme Party

Connection Center Access

Saturday Pool Party

DOES NOT INCLUDE:

SUPER VIP BAR ACCESS (NO-WAIT BARS)

A service charge of $29.95 will be added at checkout, bringing your total to $724.95.

super

vip

$695

SUPER VIP BAR ACCESS (NO-WAIT BARS)

Super VIP Mainstage Seating

4 Look & Learn Classes

VIP LOUNGE ACCESS

Tuesday Business Workshop

Swag Bag Valued at $400

Sunday Theme Party

Connection Center Access

Saturday Pool Party