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Justin Toves-Vincilione
@ahappyjustin

Justin Toves-Vincilione

Educator

Justin Toves-Vincilione is a Los Angeles–based celebrity hairstylist, educator, and business owner known for his modern, trend-driven approach to hair. With a combined audience of 700K+ followers across social platforms, Justin has built a reputation for creating viral, camera-ready hair while inspiring stylists worldwide through education and digital content.

As a member of Ulta Beauty’s Artist Collective and a Moroccanoil ambassador, his work spans editorial, commercial beauty, celebrity styling, and behind-the-chair artistry. Known for blending luxury styling with real-world salon techniques, Justin’s education focuses on helping stylists elevate their craft, attract high-end clientele, and grow lasting careers in today’s social-first beauty industry.

Sponsored by

Mainstage

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After Dark

We’re introducing the NEW Color Eclipse Permanent Cream Color and Overnight Leave-in Mask through a presentation focused on the power of reflection, shine, and high-saturation color. Each look highlights a refined, bespoke approach where color, treatment, and design come together to create polished, high-impact results.

Step into a high-impact Mainstage presentation centered on the power of reflection, shine and high-saturation color.

Watch transformations unfold through a refined, bespoke approach, where color, treatment and design work together seamlessly to create polished, dimensional finishes that photograph, perform and last.

Powered by the latest innovations from Color Eclipse Permanent Cream Color and the Overnight Leave-in Mask, each look showcases how elevated formulations can amplify shine, enhance saturation and support the integrity of the hair from start to finish.

Walk away with:

  • New ways to maximize shine and saturation in every service

  • Techniques that fuse color and care for stronger, healthier-looking results

  • A modern approach to creating high-impact, client-ready finishes

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Bridging the Gap: From Salon Styling to Industry Ownership - Ulta Beauty

Whether it be glam for celebrities or VIPs, reality tv, national music festivals, iconic award show moments, "big game" glam or national and global campaigns-You can make it happen with Ulta Beauty.

From celebrity glam and VIP clients to reality TV, national music festivals, iconic award show moments, “big game” glam and global campaigns, the opportunities are limitless with Ulta Beauty.

Step into the world where artistry meets scale, and see how top-tier talent delivers high-impact looks across every platform, every stage and every spotlight. From behind-the-scenes execution to camera-ready finishes, discover what it takes to create work that performs at the highest level.

Whether the moment calls for polish, presence or pure creativity, this is where beauty shows up big—and where artists rise to meet it.

Classes

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Today’s Most-Requested Haircuts & Luxury Styling That Sells

  • Styling
Step into 2026’s trend-setting looks with Ulta Beauty Pro Team artist and Moroccanoil ambassador as your guide. This class blends precision cutting with modern, camera-ready styling techniques designed for the viral era. Learn how to create movement, texture and finish that translate beautifully on and off screen—using Moroccanoil’s signature approach to shine, shape and hair health. This session is perfect for stylists ready to master the next wave of trending transformations.
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The New “Lived-In” Luxury: Dimensional Color & Soft Layers

  • Hair Color
  • Cutting
The modern approach to layering takes center stage, redefining what “lived-in” truly looks like today. Effortless yet intentional, this evolved aesthetic pairs soft, dynamic layers with a more dimensional, updated take on lived-in color. Led by @jessicascotthair and @ahappyjustin, this class explores the relationship between cut and color, showing how strategic layering enhances movement, depth and longevity. Step into a fresh perspective that will elevate and modernize your approach to hairdressing.