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Jessica Wall-Innella
@jessicathebeautyseries

Jessica Wall-Innella

Executive Director and Chief Hairdressing Officer

Jessica Wall Innella, with her wealth of hands-on experience behind the chair, business prowess and creative vision, brings Aloxxi’s commitment to high-quality, stylist-centric products, education and community to life. As a renowned expert in the industry, Jessica leads Aloxxi’s global initiatives, ensuring that professionals have the tools and knowledge they need to succeed.

Sponsored by

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Schedule

  • Classrooms — Sunday at 10:45 AM
  • Classrooms — Monday at 9:00 AM

Classes

Aloxxi logo

Sunday

10:45 AM – 12:15 PM

Hairstylist Math: Commission vs. Independent vs. Hybrid — What No One Tells You

Jessica Wall-Innella
@jessicathebeautyseriesJessica Wall-Innella

This class breaks down 3 models in the our industry so you can explore what is best for you — chair/suite rental, commission salon, or hybrid structure.

The real numbers rarely are discussed. In this class we look at real costs, actual take-home pay, hidden fees and surviving slow times no matter the model. No “just follow your passion” talk. Just hard truths and clear math with side-by-side comparisons.

This class is perfect if you’re thinking about going independent, expanding/opening a salon, or just tired of guessing where your money’s going.

Aloxxi logo

Monday

9:00 AM – 10:30 AM

Foolproof Formulas for Today’s Top-Requested Color Trends

Jessica Wall-Innella
@jessicathebeautyseriesJessica Wall-Innella
Leonardo Rocco
@leonardorocco1Leonardo Rocco
Sam LaBella
@samlabellahairSam LaBella
Ariel Cubas
@arielcubas_passionAriel Cubas
Robert Sugden
@robertsugdenhairRobert Sugden

Discover the formulas behind today’s most-requested color trends with the Aloxxi team. From dimensional brunettes and soft coppers to reflective blondes, this class breaks down how to approach modern color with confidence, creativity and control. Watch as Aloxxi artists share their formulation mindset, placement strategies and real-world tips for creating wearable, high-impact results your clients will ask for again and again.You Will Learn:
•    How to formulate dimensional brunettes with richness, shine and balanced depth.
•    Soft copper techniques that feel fresh, wearable and on-trend.
•    Ways to create reflective blondes with brightness and expensive-looking tone.
•    How to adapt formulas for real salon canvases and client goals.