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Aloxxi

Aloxxi

Booth TBD 2

Built on the legacy of OPI founder George W. Schaeffer, today, as a boutique, stylist-led brand, Aloxxi is redefining what that legacy looks like —bringing a fresh, global perspective to the future of beauty.

The result is more than advanced solutions for vibrant, long-lasting color and healthy hair. It’s a commitment to innovation, elevated quality, and creative expression—designed for stylists who want to be part of a distinctive community centered on connection, growth, and shared success.

Educators

Classes

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Foolproof Formulas for Today’s Top-Requested Color Trends

Jessica Wall-Innella
@jessicathebeautyseriesJessica Wall-Innella
Leonardo Rocco
@leonardorocco1Leonardo Rocco
Sam LaBella
@samlabellahairSam LaBella
Ariel Cubas
@arielcubas_passionAriel Cubas
Robert Sugden
@robertsugdenhairRobert Sugden
  • Hair Color

Discover the formulas behind today’s most-requested color trends with the Aloxxi team. From dimensional brunettes and soft coppers to reflective blondes, this class breaks down how to approach modern color with confidence, creativity and control. Watch as Aloxxi artists share their formulation mindset, placement strategies and real-world tips for creating wearable, high-impact results your clients will ask for again and again.You Will Learn:•    How to formulate dimensional brunettes with richness, shine and balanced depth
•    Soft copper techniques that feel fresh, wearable and on-trend
•    Ways to create reflective blondes with brightness and expensive-looking tone
•    How to adapt formulas for real salon canvases and client goals