Booth 104

Built on the legacy of OPI founder George W. Schaeffer, today, as a boutique, stylist-led brand, Aloxxi is redefining what that legacy looks like —bringing a fresh, global perspective to the future of beauty.

The result is more than advanced solutions for vibrant, long-lasting color and healthy hair. It’s a commitment to innovation, elevated quality, and creative expression—designed for stylists who want to be part of a distinctive community centered on connection, growth, and shared success.

Educators

Schedule

Sunday at 10:45 AM — Classrooms
Monday at 9:00 AM — Classrooms

Classes

Sunday

10:45 AM – 12:15 PM

Room 302B

Hairstylist Math: Commission vs. Independent vs. Hybrid — What No One Tells You

@jessicathebeautyseriesJessica Wall-Innella

This class breaks down 3 models in the our industry so you can explore what is best for you — chair/suite rental, commission salon, or hybrid structure.

The real numbers rarely are discussed. In this class we look at real costs, actual take-home pay, hidden fees and surviving slow times no matter the model. No “just follow your passion” talk. Just hard truths and clear math with side-by-side comparisons.

This class is perfect if you’re thinking about going independent, expanding/opening a salon, or just tired of guessing where your money’s going.

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Monday

9:00 AM – 10:30 AM

Room 302B

Foolproof Formulas for Today’s Top-Requested Color Trends

@jessicathebeautyseriesJessica Wall-Innella

@leonardorocco1Leonardo Rocco

@samlabellahairSam LaBella

@arielcubas_passionAriel Cubas

@robertsugdenhairRobert Sugden

Discover the formulas behind today’s most-requested color trends with the Aloxxi team. From dimensional brunettes and soft coppers to reflective blondes, this class breaks down how to approach modern color with confidence, creativity and control. Watch as Aloxxi artists share their formulation mindset, placement strategies and real-world tips for creating wearable, high-impact results your clients will ask for again and again.You Will Learn:
• How to formulate dimensional brunettes with richness, shine and balanced depth.
• Soft copper techniques that feel fresh, wearable and on-trend.
• Ways to create reflective blondes with brightness and expensive-looking tone.
• How to adapt formulas for real salon canvases and client goals.

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