Booth TBD 16

Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused hair care and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. As a leading education-driven brand for salons and hairdressers, Moroccanoil is committed to maintaining long-term, meaningful dialogue with the professional stylist. Global Moroccanoil Education empowers stylists to excel in color, cutting, and styling techniques, complemented by business insights, to fully support stylists at every step of their career.

Educators

Classes

After Dark

@ahappyjustinJustin Toves-Vincilione

@rachelwstylistRachel Williams

@jessicascotthairJessica Scott Santo

@watchmyhairbounceJeannetta Walker-Rodgers

@gonzalomurilloGonzalo Murillo

@tanialacostemajorTania Lacoste Major

We’re introducing the NEW Color Eclipse Permanent Cream Color and Overnight Leave-in Mask through a presentation focused on the power of reflection, shine, and high-saturation color. Each look highlights a refined, bespoke approach where color, treatment, and design come together to create polished, high-impact results.

Step into a high-impact Mainstage presentation centered on the power of reflection, shine and high-saturation color.

Watch transformations unfold through a refined, bespoke approach, where color, treatment and design work together seamlessly to create polished, dimensional finishes that photograph, perform and last.

Powered by the latest innovations from Color Eclipse Permanent Cream Color and the Overnight Leave-in Mask, each look showcases how elevated formulations can amplify shine, enhance saturation and support the integrity of the hair from start to finish.

Walk away with:

New ways to maximize shine and saturation in every service
Techniques that fuse color and care for stronger, healthier-looking results
A modern approach to creating high-impact, client-ready finishes

Cabello Quiet Luxury: El Nuevo Estándar en Color y Capas

@gonzalomurilloGonzalo Murillo

@paintedbyanavelAnavel Barajas

Hair Color

English Description: Inspired by global hair forecasts, this collection exemplifies the brand’s current creative vision. In this session, @gonzalomurillo and @paintedbyanavel will create a look of quiet luxury with a modern take on ombré, featuring beautiful dimension and depth with strategic pops of blonde around the face and ends. The “less is more” haircut delivers subtle movement and longevity, starting with a fringy face frame that will grow out into long layers.

Español descripción:Inspirada en las tendencias globales del cabello, esta colección refleja la visión creativa actual de la marca. En esta sesión, @gonzalomurillo y @paintedbyanavel crearán un look de lujo con una interpretación moderna del ombré, aportando una dimensión y profundidad con aplicaciones de rubio alrededor del rostro y las puntas. El corte "less is more" logra un movimiento sutil, comenzando con un flequillo que enmarca el rostro y que, al crecer, se transformara a capas largas.

Clase en Español

The New “Lived-In” Luxury: Dimensional Color & Soft Layers

@ahappyjustinJustin Toves-Vincilione

@jessicascotthairJessica Scott Santo

Hair Color
Cutting

The modern approach to layering takes center stage, redefining what “lived-in” truly looks like today. Effortless yet intentional, this evolved aesthetic pairs soft, dynamic layers with a more dimensional, updated take on lived-in color. Led by @jessicascotthair and @ahappyjustin, this class explores the relationship between cut and color, showing how strategic layering enhances movement, depth and longevity. Step into a fresh perspective that will elevate and modernize your approach to hairdressing.