Booth TBD 1

Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails, and beauty tech brands for industry professionals and consumers, including Wella Professionals, Sebastian Professional, Clairol, ghd, OPI, Nioxin, and Briogeo.

Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just five years, we have transformed our business and brand portfolio, and our namesake brand Wella Professionals is the No. 1 Salon Color Brand in the World1.Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable.

Educators

Classes

Consultation to Color: Daniel Mora & Zach Mesquit’s Formula for Results Clients Want

@thezachmesquitZach Mesquit

@danielmbeautyDaniel Mora

Hair Color

Daniel Mora and Zach Mesquit bring their signature expertise and unmistakable point of view to the debut of Pure Perfection, Wella Professionals newest permanent color innovation designed to deliver exactly what artists want in the tube and on the hair.

Known for their intentional approach and high impact results, Daniel and Zach break down pure color through thoughtful consultation, precise formulation, and smart placement that elevates every service.

This class focuses on how to meet evolving client expectations by offering high-performing color that feels intentional, transparent, and aligned with what today’s guests value.

Watch these artists in action as they introduce a new color line clients will obsess over and share how to create results that feel controlled, considered, and undeniably pure.

Custom Monochromatic Blondes With Zach Mesquit & Carrera Alvarez Marshall

@carreraa.wellaCarrera Alvarez

@thezachmesquitZach Mesquit

Hair Color

Learn how to create soft, expensive-looking blondes with a custom low-contrast approach. Zach Mesquit and Carrera Alvarez Marshall will break down how to build monochromatic blonde palettes using subtle shifts in hue, chroma and depth. Watch them use Wella’s BlondorPlex, Liquid Layers and 24/7 Silky Milk to approach lightening, toning and finishing with precision, restraint and modern blonde mastery.

You Will Learn:

How to create custom low-contrast blondes with soft, expensive dimension
Ways to use subtle shifts in hue, chroma and depth to personalize blonde results
Controlled lightening strategies with BlondorPlex for cleaner blonde canvases
How to tone, layer and finish blondes so they feel polished, wearable and high-end

Custom Tone-Matched Color With Daniel Mora & Rosi Mercedes

@rosicurlssRosi Mercedes

@danielmbeautyDaniel Mora

Hair Color

Join Daniel Mora and Rosi Mercedes for a fresh take on monochromatic color that goes beyond one-tone results. Inspired by one of beauty’s biggest trends, this class breaks down how to create cohesive, tone-matched color that complements each client’s skin tone, texture and personal style. Watch Daniel and Rosi use Wella’s BlondorPlex, Koleston Perfect and Pure Perfection to create bold, modern tonal looks with shine, reflection and high-impact finish across every canvas.

You Will Learn:

How to customize monochromatic color for skin tone, texture and client style
Tone-matching strategies to create cohesive, high-impact results
How to use BlondorPlex, Koleston Perfect and Pure Perfection for modern tonal color
Ways to create color that feels intentional, reflective and personalized

Think Fast Color Formulation with Rosi & Jennifer

@rosicurlssRosi Mercedes

@jennifer.wellaJennifer Ng

Hair Color
Business

Ready to work smarter, faster and more confidently with Wella Professionals color? Join Rosi Mercedes and Jennifer Ng for a practical formulation class designed to help colorists understand the Wella system with clarity and intention. Through real salon scenarios, Rosi and Jennifer will break down Wella’s color brands, shade logic and formulation mapping so you can make faster decisions, increase consistency and approach every color service like a pro.

You Will Learn:

How to navigate Wella’s color systems with more clarity and confidence
Formulation mapping strategies for faster, smarter decision-making
How to translate your existing color knowledge into the Wella system
Texture-aware formulation tips from Rosi for real salon scenarios
Ways to build consistency, trust and better results during color transitions