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ULTA Beauty

ULTA Beauty

Booth TBD 26

Ulta Beauty is the largest specialized beauty retailer in the U.S., offering a wide range of cosmetics, fragrance, skincare, haircare products, and salon services. Founded in 1990, it operates as a one-stop-shop, featuring both prestige and mass brands, with 1,500+ stores and a strong e-commerce presence.

Educators

Classes

ULTA Beauty logo

The Vivid Effect: Bold Color That Books Clients​

Janelle Eyre
@jeyre.hairJanelle Eyre
  • Hair Color
Join Ulta Beauty’s vivid-color authority, Janelle Eyre, for an inspiring session dedicated to the art and business of bold color. Explore 2026’s most in-demand vivid trends, advanced application techniques and the client communication strategies that turn creative transformations into loyal, long-term guests. Learn how to balance artistry with wearability and bring statement color into every chair—with confidence, creativity and profitability.
ULTA Beauty logo

Today’s Most-Requested Haircuts & Luxury Styling That Sells

Justin Toves-Vincilione
@ahappyjustinJustin Toves-Vincilione
  • Styling
Step into 2026’s trend-setting looks with Ulta Beauty Pro Team artist and Moroccanoil ambassador as your guide. This class blends precision cutting with modern, camera-ready styling techniques designed for the viral era. Learn how to create movement, texture and finish that translate beautifully on and off screen—using Moroccanoil’s signature approach to shine, shape and hair health. This session is perfect for stylists ready to master the next wave of trending transformations.
ULTA Beauty logo

Bridging the Gap: From Salon Styling to Industry Ownership - Ulta Beauty

David Lopez
@davidlopezzzDavid Lopez
Vernon Francois
@vernonfrancoisVernon Francois
Justin Toves-Vincilione
@ahappyjustinJustin Toves-Vincilione
Michelle O’Connor
@michelleoconnorbeautyMichelle O’Connor
Danielle Keasling
@danielle.keaslingDanielle Keasling
Janelle Eyre
@jeyre.hairJanelle Eyre

Whether it be glam for celebrities or VIPs, reality tv, national music festivals, iconic award show moments, "big game" glam or national and global campaigns-You can make it happen with Ulta Beauty.

From celebrity glam and VIP clients to reality TV, national music festivals, iconic award show moments, “big game” glam and global campaigns, the opportunities are limitless with Ulta Beauty.

Step into the world where artistry meets scale, and see how top-tier talent delivers high-impact looks across every platform, every stage and every spotlight. From behind-the-scenes execution to camera-ready finishes, discover what it takes to create work that performs at the highest level.

Whether the moment calls for polish, presence or pure creativity, this is where beauty shows up big—and where artists rise to meet it.