Gilad Goldstein
@myguiltycrown

Gilad Goldstein

Educator

Gilad Goldstein is a hairstylist and educator who has built a loyal social following by blending haircutting education with entertainment-turning technical skills into engaging, shareable moments. Known for creating pop culture inspired looks and easy-to-digest tutorials, Gilad connects with both stylists and everyday clients through his videos.

Gilad's artistry has also been recognized on a national scale, from NAHA to The BTC #ONESHOT Hair Awards. Additionally, he has amassed over 2 million followers across his YouTube, Instagram and TikTok platforms for his hair-focused content.

He has developed education for ULTA Beauty, designing programs that empower stylists at every level, from foundational haircutting to advanced detailing and personalization. His signature classes include salon-friendly techniques designed to elevate each guest's experience.

Gilad's mission is to make haircutting approachable and fun; equipping stylists with the tools to create work that resonates far beyond the salon.

Sponsored by

Schedule

  • MainstageSunday at 8:55 AM
  • ClassroomsSunday at 1:00 PM

Mainstage

Redken logo

Sunday

8:55 AM – 9:40 AM

The Liquid Asset: High-Profit Haircolor & Precision Design

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

Class

Redken logo

Sunday

1:00 PM – 2:30 PM

Liquid Architecture: Profitable Color & Precision Cutting

Command premium pricing with flawless blonding, smart hair color formulation, and modern precision haircutting techniques. LIQUID ARCHITECTURE is the step-by-step technical masterclass breaking down the math, the chemistry, and the exact placements behind the industry's most profitable services. Learn how to combine the powerful lifting of Blond IQ Lighteners with the multi-zone toning of Shades EQ Acidic Color Gloss and Shades ALK, Redken's Alkaline Demi to deliver seamless, high-contrast results. This live look-and-learn class bridges the gap between hair science and wearable, structural placement of hair color and cutting, giving you the profitable techniques to elevate your craft and book out your schedule.
Strategic Foil and Hair Painting Placement: Creating maximum impact with blonding and up to 9 levels of brass-free lift.

The Liquid Color Melt: Soften natural bases with Shades ALK, then transition into a high-shine gloss with Shades EQ.

Precision Haircutting: Modern face-framing layers cut specifically to showcase and elevate dimensional hair color.