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Matt Swinney
@matt.swinney

Matt Swinney

Artistic Ambassador

Matt Swinney is a four-time NAHA winner—including Hairstylist of the Year—and a global leader in hair artistry. Based in Minneapolis, Matt is the co-founder of Evolution Salon and a visionary Redken Artistic Ambassador known for seamlessly blending structure, movement, and visual storytelling in his work. His creations have been featured in Elle, Allure, and countless editorial campaigns. He is also a four-time BTC #ONESHOT Award winner, adding to his legacy as one of the industry’s most celebrated talents.

Matt’s sessions are immersive, high-level experiences that explore texture, shape, and the balance of cut and color. Whether you’re refining your finish, modernizing your technique, or redefining your artistic voice, Matt gives you the tools to build your signature style. He teaches with passion, precision, and a deep understanding of how artistry and business intersect. If you’re ready to sharpen your skills and ignite your creativity, Matt’s class delivers.

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THE LIQUID ASSET: HIGH-PROFIT HAIRCOLOR & PRECISION DESIGN

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.