Philip Foresto
@philipforesto

Philip Foresto

Artistic Ambassador

Philip Foresto is a Nashville-based Redken Artistic Ambassador and salon owner known for his elevated color transformations and understated luxury aesthetic. With a career that began humbly—sweeping floors in his father-in-law’s salon—Philip has grown into a nationally recognized educator and Redken Ambassador, sharing his expertise in formulation, tone, and finish with stylists across the globe. He’s best known for coining and teaching the Expensive Hair technique: a high-impact, low-maintenance approach to color that exudes polish, dimension, and sophistication.

Philip’s sessions focus on achieving luxurious results through smart formulation, seamless blending, and client-focused customization. His calm, precise teaching style makes advanced concepts approachable, empowering stylists to create salon-friendly results that feel elevated and editorial. Whether you’re new to dimensional color or ready to refine your luxury service menu, Philip offers practical, modern strategies rooted in artistry and efficiency. His class is perfect for anyone ready to raise their color game—and their pricing.

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Schedule

  • MainstageSunday at 8:55 AM
  • ClassroomsSunday at 1:00 PM

Mainstage

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Sunday

8:55 AM – 9:40 AM

The Liquid Asset: High-Profit Haircolor & Precision Design

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

Class

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Sunday

1:00 PM – 2:30 PM

Liquid Architecture: Profitable Color & Precision Cutting

Command premium pricing with flawless blonding, smart hair color formulation, and modern precision haircutting techniques. LIQUID ARCHITECTURE is the step-by-step technical masterclass breaking down the math, the chemistry, and the exact placements behind the industry's most profitable services. Learn how to combine the powerful lifting of Blond IQ Lighteners with the multi-zone toning of Shades EQ Acidic Color Gloss and Shades ALK, Redken's Alkaline Demi to deliver seamless, high-contrast results. This live look-and-learn class bridges the gap between hair science and wearable, structural placement of hair color and cutting, giving you the profitable techniques to elevate your craft and book out your schedule.
Strategic Foil and Hair Painting Placement: Creating maximum impact with blonding and up to 9 levels of brass-free lift.

The Liquid Color Melt: Soften natural bases with Shades ALK, then transition into a high-shine gloss with Shades EQ.

Precision Haircutting: Modern face-framing layers cut specifically to showcase and elevate dimensional hair color.