Redken

Redken

Booth TBD 19

Redken is the ultimate scientific authority in professional haircare. From our NYC roots to global success, we empower stylists with the perfect balance of protein and acidic pH. With innovations like Shades EQ, we define the standard for every hair texture, need, and transformation.

Educators

Schedule

  • Sunday at 8:55 AMMainstage
  • Sunday at 1:00 PMClassrooms

Mainstage

Redken logo

Sunday

8:55 AM – 9:40 AM

The Liquid Asset: High-Profit Haircolor & Precision Design

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

Class

Redken logo

Sunday

1:00 PM – 2:30 PM

Liquid Architecture: Profitable Color & Precision Cutting

  • Hair Color
  • Cutting
Command premium pricing with flawless blonding, smart hair color formulation, and modern precision haircutting techniques. LIQUID ARCHITECTURE is the step-by-step technical masterclass breaking down the math, the chemistry, and the exact placements behind the industry's most profitable services. Learn how to combine the powerful lifting of Blond IQ Lighteners with the multi-zone toning of Shades EQ Acidic Color Gloss and Shades ALK, Redken's Alkaline Demi to deliver seamless, high-contrast results. This live look-and-learn class bridges the gap between hair science and wearable, structural placement of hair color and cutting, giving you the profitable techniques to elevate your craft and book out your schedule.
Strategic Foil and Hair Painting Placement: Creating maximum impact with blonding and up to 9 levels of brass-free lift.

The Liquid Color Melt: Soften natural bases with Shades ALK, then transition into a high-shine gloss with Shades EQ.

Precision Haircutting: Modern face-framing layers cut specifically to showcase and elevate dimensional hair color.