Sara Botsford
@sarabotsfordhair

Sara Botsford

Artistic Ambassador

Sara Botsford is a Denver-based stylist with over 15 years of experience specializing in lived-in color, dimensional brunettes, and the art of subtle transformation. Known for her signature bronde blends and thoughtful approach to hair, Sara has earned top-five #ONESHOT Hair Awards nominations and built a loyal following both in-salon and online. Her grounded, authentic style resonates with clients and stylists alike.

Now a Redken Artistic Ambassador, Sara is passionate about education that’s approachable, refined, and rooted in real-world success. Her classes break down the nuances of formulation, toning, and placement techniques that bring softness and dimension to every client’s hair. She also shares how to build trust through consultation, expand service offerings with intention, and create beautiful, low-maintenance looks clients can’t stop talking about. If you’re looking to master the modern, lived-in aesthetic and take your brunette and bronde game to the next level, Sara’s class delivers both clarity and inspiration.

Sponsored by

Schedule

  • MainstageSunday at 8:55 AM
  • ClassroomsSunday at 1:00 PM

Mainstage

Redken logo

Sunday

8:55 AM – 9:40 AM

The Liquid Asset: High-Profit Haircolor & Precision Design

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.

Class

Redken logo

Sunday

1:00 PM – 2:30 PM

Liquid Architecture: Profitable Color & Precision Cutting

Command premium pricing with flawless blonding, smart hair color formulation, and modern precision haircutting techniques. LIQUID ARCHITECTURE is the step-by-step technical masterclass breaking down the math, the chemistry, and the exact placements behind the industry's most profitable services. Learn how to combine the powerful lifting of Blond IQ Lighteners with the multi-zone toning of Shades EQ Acidic Color Gloss and Shades ALK, Redken's Alkaline Demi to deliver seamless, high-contrast results. This live look-and-learn class bridges the gap between hair science and wearable, structural placement of hair color and cutting, giving you the profitable techniques to elevate your craft and book out your schedule.
Strategic Foil and Hair Painting Placement: Creating maximum impact with blonding and up to 9 levels of brass-free lift.

The Liquid Color Melt: Soften natural bases with Shades ALK, then transition into a high-shine gloss with Shades EQ.

Precision Haircutting: Modern face-framing layers cut specifically to showcase and elevate dimensional hair color.