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Sara Botsford
@sarabotsfordhair

Sara Botsford

Artistic Ambassador

Sara Botsford is a Denver-based stylist with over 15 years of experience specializing in lived-in color, dimensional brunettes, and the art of subtle transformation. Known for her signature bronde blends and thoughtful approach to hair, Sara has earned top-five #ONESHOT Hair Awards nominations and built a loyal following both in-salon and online. Her grounded, authentic style resonates with clients and stylists alike.

Now a Redken Artistic Ambassador, Sara is passionate about education that’s approachable, refined, and rooted in real-world success. Her classes break down the nuances of formulation, toning, and placement techniques that bring softness and dimension to every client’s hair. She also shares how to build trust through consultation, expand service offerings with intention, and create beautiful, low-maintenance looks clients can’t stop talking about. If you’re looking to master the modern, lived-in aesthetic and take your brunette and bronde game to the next level, Sara’s class delivers both clarity and inspiration.

Sponsored by

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Mainstage

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THE LIQUID ASSET: HIGH-PROFIT HAIRCOLOR & PRECISION DESIGN

Philip Foresto
@philipforestoPhilip Foresto
Patricia Nikole
@paintedhairPatricia Nikole
Gilad Goldstein
@myguiltycrownGilad Goldstein
Rachel Redd
@rachel_reddRachel Redd
Sara Botsford
@sarabotsfordhairSara Botsford
Matt Swinney
@matt.swinneyMatt Swinney

They say money can’t buy happiness, but it can buy a completely booked schedule. Welcome to Redken’s masterclass on transforming liquid color gloss into your greatest financial asset.

Six global hair icons. One stage. Zero gatekeeping. Redken takes the mainstage to deliver a high-energy, high-impact demonstration of the exact techniques that dominate social feeds, bypass salon burnout, and command premium pricing. We’re stripping away the complexity behind haircolor and haircut and giving you the raw, profitable techniques your clients are begging for, bringing together the science of liquid color with the architecture of precision design.